Larry KimMarch 6, 2015 The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn’t specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of … Continue reading Goodbye, Google+: Social Network Broken Into Streams and Photos Products
Kathy SteeleMarch 6, 2015 When a client or prospect comes to us to create a new website, our first question is why? The reasons typically vary from the following: our site is dated, we have broken links, or our design does not compare to competitors’. While these reasons do influence how your prospects and customers … Continue reading 4 Tips To Convert Web Traffic Into Sales
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
Adam WoodworthFebruary 22, 2015 Just how many networking groups should you belong to? I would contend that it is not as many as you think. As the Executive Director of the Children’s Museum in Oak Lawn, I get flooded with invitations to join various groups to network. Some of those groups are sincere while others … Continue reading When Networking Turns Into Notworking
Jessica DayFebruary 20, 2015 Ideas and stages In this article, Joshua Steimle shared why he thought great ideas are worthless. He simply writes “An idea combined with successful execution can change the world. An idea by itself is worthless.” Steimle begins by writing about how VCs don’t enjoy signing NDAs since they are oftentimes listening to ideas … Continue reading 3 Ways the Crowd Can Help Develop Ideas Into Projects
How are people supposed to pick your ads out of the crowd? As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said … Continue reading Distilling Experience Into Advertising for Your Small Business
Shelly DuttonFebruary 12, 2015 Though your employees may show up each morning with bright, smiling faces, secretly (or sometimes not), 70% of them are just not that into you. They may say they are satisfied, but are their hearts really into it? Generally, you won’t know until they bolt when the next hot job opportunity … Continue reading Why 70% Of Your Employees Aren’t Into You – And How You Can Get Them Back
Michael Davidson A few years ago, Micah Adler and his colleagues had a problem. His startup, Fluent Mobile, had developed a mobile app named Fluent News Reader that received rave reviews, but after the interest created by a successful launch the app had difficulty finding users. It turned out no matter how good the reviews, … Continue reading Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
If like most marketing professionals you use Twitter every day, then you’ll want to come across as well as you can on the site. Social media is a wonderful tool if you know how to use it and these 32 tips for the pros will help you lift your Twitter game in 2015 and become … Continue reading 32 Twitter Tips to Turn You Into a Maestro of Micro Blogging
Emily KonouchiFebruary 2, 2015 The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at the risk of triggering a math sneeze, the numbers back it up – The ROI of email is 4,300 percent (Source: Direct Marketing Association), and it converts at a rate 3x higher than social … Continue reading 3 Proven Ways To Turn Great Content Into A Skyrocketing Email List
