Lead Scoring: The Value In B2B Marketing Alex Macura , Thursday, July 27, 2023 Discover how lead scoring can transform your business by streamlining your sales & marketing efforts, increasing revenue, & boosting your ROI. How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? … Continue reading The Benefits Of B2B Lead Scoring
Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue
Business buyers have high demands, and sellers need to meet their expectations. Corey Patterson on September 28, 2021 B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie … Continue reading 3 steps to win over B2B buyers
Colleen Perone July 30, 2021 A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? How many hours and … Continue reading Rule of 3: Managing Your B2B Web Leads
Jeff Kalter — October 5, 2018 — October 5, 2018 Will AI Take Over? As time goes by, artificial intelligence (AI) will play an increasingly vital role in sales. In fact, as some companies relegate some of the more straightforward selling tasks to AI, lower level sales jobs are beginning to dry up. Just think … Continue reading Will B2B Sales Jobs Survive in the Age of AI?
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Itamar Gero — May 11, 2018 Follow @ItamarGero — May 11, 2018 Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. … Continue reading Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018. Natasha Humphrey on January 26, 2018 The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any … Continue reading Top B2B lead nurturing strategies for 2018
Susanna Gebauer — November 24, 2017 Follow @dreckbaerfrau — November 24, 2017 Networking on LinkedIn can get you better targets LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it. While you should not expect tons of traffic to your … Continue reading B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn
