Category Archives: B2B Leads Generation

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

B2B Leads Generation

Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Eric Dates on January 29, 2024  Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and … Continue reading Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen →

4 ways to address B2B disconnects and drive customer relationships and revenue

B2B Leads Generation

Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue →

3 attribution considerations for B2B lead generation

B2B Leads Generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018   Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation →

Activating B2B influencers across earned, owned, shared & paid media

B2B Leads Generation

There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018   Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media →

Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not

B2B Leads Generation

Itamar Gero — May 11, 2018 Follow @ItamarGero — May 11, 2018 Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. … Continue reading Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not →

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