Category Archives: B2B Leads Generation

3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018   Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation

Activating B2B influencers across earned, owned, shared & paid media

There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018   Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media

Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not

Itamar Gero — May 11, 2018 Follow @ItamarGero — May 11, 2018 Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. … Continue reading Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not

B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn

Susanna Gebauer — November 24, 2017 Follow @dreckbaerfrau — November 24, 2017 Networking on LinkedIn can get you better targets LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it. While you should not expect tons of traffic to your … Continue reading B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn