Jeff Kalter — October 5, 2018 — October 5, 2018 Will AI Take Over? As time goes by, artificial intelligence (AI) will play an increasingly vital role in sales. In fact, as some companies relegate some of the more straightforward selling tasks to AI, lower level sales jobs are beginning to dry up. Just think … Continue reading Will B2B Sales Jobs Survive in the Age of AI?
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Itamar Gero — May 11, 2018 Follow @ItamarGero — May 11, 2018 Starting out on your own entrepreneurial adventure is tempting for anyone looking to go into business for themselves. Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. … Continue reading Have a B2B Network? Your Digital Marketing Agency Is Doomed If Not
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018. Natasha Humphrey on January 26, 2018 The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any … Continue reading Top B2B lead nurturing strategies for 2018
Susanna Gebauer — November 24, 2017 Follow @dreckbaerfrau — November 24, 2017 Networking on LinkedIn can get you better targets LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it. While you should not expect tons of traffic to your … Continue reading B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. Andrew Dennis on October 25, 2017 SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short … Continue reading How to increase B2B traffic by 192% in five months
John Nemo — May 26, 2017 Follow @JohnNemoPR— May 26, 2017 Here’s a nifty way to use LinkedIn Search to find real-time, warm leads to engage with on the platform. Looking for more B2B sales leads online? There are 500 million of them sitting over on LinkedIn, which continues to add two new members to … Continue reading A Fast (and Easy) Way to Chat Up New B2B Prospects Online
Email Helps Increase B2B Leads by Jess Nelson, March 2, 2017 Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle according to a recently released Walker Sands report. The B2B marketing agency discussed four tactics to improve lead generation in the white paper How to … Continue reading Email Helps Increase B2B Leads
Jeremy Durant — January 31, 2017 Follow @BopDesignSD— January 31, 2017 When it comes to B2B marketing, a professional website is a necessary investment. You want the digital face of your firm to be professional, credible, and authoritative. Many firms that we work with want to maximize the ROI of their investment in their new … Continue reading Maximize ROI: How to Promote Your B2B Website
