Need to get organized when it comes to your day-to-day work in online marketing? Contributor Stoney deGeyter’s got you covered. Stoney deGeyter on February 2, 2015 Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for … Continue reading Don’t Go Into Web Marketing Blind — Use Checklists!
2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community
Greg Finn on January 30, 2015 As animated GIFs continue to captivate on social media, the ability to create is becoming easier. Last month, YouTube demoed an example that it had featuring a native GIF–creator. Not to be outdone, image and video host Imgur, has released a super simple GIF creation tool that works with … Continue reading Imgur Tool Simplifies The Process Animating Videos Into Gifs
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results. Martin Beck on January 27, 2015 Pinterest is finally stepping on the advertising accelerator. The company announced today that it has started pushing Promoted Pins into the home feeds of users. … Continue reading Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
Bill FaethJanuary 21, 2015 A Few More Reasons Why You Need Landing Pages On Your Site Thanks to the popularity of the World Wide Web, the majority of your current and potential consumers have the ability to find out everything they need to know about your company from your website. Your website can do everything … Continue reading Turn Your Website Into A Sales Machine
Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers
Zach WatsonJanuary 14, 2015 The consumption of video content is growing at breakneck speed. Cisco has predicted that by 2017 Internet video traffic will have increased fourfold, and Nielsen reports that 64% of marketers expect video to dominate their content strategies in the near future. But why video? For one, it’s the perfect complement to … Continue reading How to Effectively Repurpose Your Content into Videos
Sabel HarrisJanuary 14, 2015 On Wednesday, Zvi wrote about how we don’t just try to find as many customers as possible — really, we’re looking for the right customers. And this all-star customer is committed to learning and using Contactually. They hold themselves accountable in order to get the most out of Contactually, and establish … Continue reading 5 Ways to Integrate New Services Into Your Routine (Or Your Users’)
