Zach EttenApril 7, 2015 Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People … Continue reading How Native Advertising Fits Into Content Marketing
Sue CockburnApril 1, 2015 (April 01, 2015) I was checking my personal Facebook profile (don’t tune out yet) when I noticed a ‘sponsored post’ from HubSpot. They were offering a downloadable resource for those who want to write better. The resource is titled (see image) “The Marketers’ Guide to Writing Good Well” … the ‘good’ replaced … Continue reading Are You Afraid To Dive Into Social Media?
Jeff KorhanMarch 30, 2015 Today I’d like to share my top five proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a … Continue reading Social Selling Tips: Converting Trust Into Profits
Vlad BodiMarch 20, 2015 Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward? Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It’s the routine of day-to-day tasks and … Continue reading 3 Steps To Convert Business Goals Into Digital Marketing Actions
Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
Danny InyMarch 18, 2015 You’re in a bind. An unexpected expense has hit you like a ton of bricks, and you’re scrambling to find the money to make it to your next paycheck. You’ve already tried your regular go-tos, and they just aren’t going to cut it. The odd jobs that you can do, extra … Continue reading Turn Your Skills into Cash: How to Create and Sell a Short Course
Elinor StutzMarch 17, 2015 Experiencing one boring meeting will encourage people to avoid similar events in the future. No one likes to have precious time wasted. Worse yet, are the types of meetings where one person does all of the speaking while showing little interest or concern for others in the room. Instead, the person … Continue reading Transform Wasteful Meetings Into Effective Gatherings
Michael Davidson TapInfluence, a Boulder, CO-based marketing software startup, has hired a new chief executive from Silicon Valley. Promise Phelon, who previously worked at The Resumator and founded and was CEO of UpMo, is taking over the top spot, replacing co-founder and longtime CEO Rustin Banks. Banks will stay on as chief product officer and … Continue reading TapInfluence Taps Into Silicon Valley to Find a New CEO
Personal Branding BlogMarch 7, 2015 Entrepreneurs are frequently advised to put segments of business on auto-pilot so they may focus on the areas that will be more likely to increase revenue. This is great advice up to a point, but then, the benefit dwindles into a loss. Today’s example is of Twitter automation. Twitter automation … Continue reading Convert Routine into New Thought for Improved Results
WishpondMarch 6, 2015 3…2…1 your contest is officially complete. You know who the winner is, and judging by the lengthy list of new leads in your database your contest was a great success. But to tell you the truth, your real work has just begun. What good is a list of new leads if you … Continue reading The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers
