Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Scott BarnettAugust 25, 2015 Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a … Continue reading Search Results vs. Intent Based Search
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. Alex LePage on April 22, 2015 Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than … Continue reading How Intent Data Leads To Better, More Personalized Marketing
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
