May 01, 2026 7 ways AI is being used at work by everyone from teachers to marketing professionals BY Associated Press Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn … Continue reading 7 ways AI is being used at work by everyone from teachers to marketing professionals
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it
April 01, 2026 3 signs your company is using AI incorrectly BY Sharon Gai The productivity numbers don’t lie. Or do they? Most companies have now rolled out AI tools enterprise-wide. Licenses have been purchased. Trainings have been scheduled. Slack channels have been flooded with prompts. And yet, when leadership asks about the ROI, the room … Continue reading 3 signs your company is using AI incorrectly
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025 Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. Allen Martinez on December 11, 2024 The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or … Continue reading The two approaches to AI implementation: Collaboration vs. independence
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. Craig Schinn on August 27, 2024 AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. … Continue reading Where to deploy AI for maximum martech impact
