Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount. By Stacey Ackerman Published on August 21, 2026 You’ve bought the best AI tools with the expectation of faster delivery, but nothing’s really changed. Marketing campaigns still take weeks, if not months, to deliver. If … Continue reading What the teams getting the most from AI do differently
Category Archives: AI Utilization
Turn scattered AI wins into an organizational advantage
Useful AI practices often get trapped in personal docs and Slack threads. Here’s how to spread them across the organization. By Melissa Reeve Published on August 19, 2026 At a recent roundtable, one participant asked me, “How do you develop creative briefs today?” She said she had a Google Doc with a nine-page … Continue reading Turn scattered AI wins into an organizational advantage
Getting your brand ready for AI agent discovery
Being included in an AI answer isn’t the same as being chosen. Here’s what determines the difference. By Angelina Eng Published on August 19, 2026 For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel near Knoxville’s airport. It had to have a customer rating of 8.5 or higher and cost … Continue reading Getting your brand ready for AI agent discovery
Why founders should never use AI-generated pitch decks
August 19, 2026 Why founders should never use AI-generated pitch decks BY Leslie Feinzaig I start my work weeks with deck reviews. Every Monday morning, in advance of our weekly fund meeting, I look at all the decks that entrepreneurs submitted through our website in the past week. Every deck gets a rating: “Yes!” means we … Continue reading Why founders should never use AI-generated pitch decks
Men are more likely to consult AI for a pay bump
July 21, 2026 Men are more likely to consult AI for a pay bump BY Pavithra Mohan There are clear signs that AI has been adopted at different rates along gender lines, driven in large part by greater skepticism on the part of women. This gap in adoption has narrowed as time has gone on: A … Continue reading Men are more likely to consult AI for a pay bump
Run this AI audit before your next budgeting cycle
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. By Melissa Reeve Published on July 14, 2026 Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where … Continue reading Run this AI audit before your next budgeting cycle
7 ways AI is being used at work by everyone from teachers to marketing professionals
May 01, 2026 7 ways AI is being used at work by everyone from teachers to marketing professionals BY Associated Press Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn … Continue reading 7 ways AI is being used at work by everyone from teachers to marketing professionals
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it
3 signs your company is using AI incorrectly
April 01, 2026 3 signs your company is using AI incorrectly BY Sharon Gai The productivity numbers don’t lie. Or do they? Most companies have now rolled out AI tools enterprise-wide. Licenses have been purchased. Trainings have been scheduled. Slack channels have been flooded with prompts. And yet, when leadership asks about the ROI, the room … Continue reading 3 signs your company is using AI incorrectly
The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025 Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise