Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016 Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data
by Giles Thomas May 31, 2016May 31, 2016 If you’re an ecommerce business owner and want to increase your conversion rates and profits you’re in the right place. In this post you’ll learn how to increase your ecommerce conversions using exit intent polls and a proven process for optimization. First let’s learn the mindset you … Continue reading How to Increase Ecommerce Conversions Using Exit Intent Polls
by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Derek Edmond on April 7, 2016 Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if … Continue reading How to map keyword strategy to B2B buyer intent
by Grant Thomas February 13, 2016 Follow @gsthomas22February 13, 2016 A common yet misleading way to judge a company or website is by checking their monthly traffic. I admit, I do this on a daily basis while perusing the web. Yes, the amount of traffic your website receives is important but it is by no … Continue reading Using Exit Offers on your Site: How and Why Exit Intent Grows your Business
by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
