How To Identify Keywords With Purchase Intentby Jennifer Blackie February 20th, 2015 What are purchase intent keywords you ask? Purchase intent keywords: action based terms searchers use when ready to buy products or services TWEET. Examples are ‘buy, ‘purchase’, ‘order’. Local keywords are used as well. Keywords with purchase intent vary by industry. A health clinic … Continue reading How To Identify Keywords With Purchase Intent
by Laurie Sullivan, (January 30, 2015) Search engines process billions of queries monthly. They are great at checking facts, returning information about nearby restaurants or movie theaters, and finding product information on retail Web sites, but they’re not yet good at processing complex tasks that go beyond simple keyword queries often thought of as information … Continue reading SciNet Search Engine Introduces Interactive Intent Modeling
by Laurie Sullivan, November 27, 2014 Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better … Continue reading Consumers Still Waiting For Personalized Videos To Drive Intent
