Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1)
The idea is to make it as easy as possible for an app publisher to share any praise. Barry Levine on November 25, 2015 User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator. But if a … Continue reading App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews
by Pam McBride November 24, 2015 Follow @leadsiftNovember 24, 2015 Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for a sizable chunk of consumers. And this year looks to be the biggest Black Friday yet, with social media mentions up 20 percent over 2014. … Continue reading The Black Friday Deal Maker? Consumer Intelligence [Infographic]
Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines
by Laurie Sullivan @lauriesullivan, (October 30, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
Bryan KramerOctober 26, 2015 For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing … Continue reading How Successful Companies Create Emotional Intelligence
Pam McBrideOctober 13, 2015 How “smart” is your agency? Do you use social intelligence to prepare your pitches, plan campaigns and grow your business? If not, you’re missing out on some serious competitive advantage. Social intelligence is completely transforming agencies. The best ones are using real-time data derived from social networks to inform all aspects … Continue reading How Social Intelligence is Transforming the Agency Business
Jennifer NeeleySeptember 22, 2015 Image Source: EXPRESS UK. Google Now director Aparna Chennapragada announces ‘Now On Tap’ during the 2015 Google I/O When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. … Continue reading Artificial Intelligence: The Game Changer In Digital Disruption
