Daniil KarpNovember 7, 2015 Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Below you can find the biggest ideas we took away from the discussion: … Continue reading Demystifying Predictive Intelligence: Letters from the Front Lines
Tag Archives: Intelligence
Teaching Artificial Intelligence To Search, Target Ads Based On Memory
by Laurie Sullivan @lauriesullivan, (October 30, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
Teaching Artificial Intelligence To Search, Target Ads Based On Memory
by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
How Successful Companies Create Emotional Intelligence
Bryan KramerOctober 26, 2015 For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing … Continue reading How Successful Companies Create Emotional Intelligence
How Social Intelligence is Transforming the Agency Business
Pam McBrideOctober 13, 2015 How “smart” is your agency? Do you use social intelligence to prepare your pitches, plan campaigns and grow your business? If not, you’re missing out on some serious competitive advantage. Social intelligence is completely transforming agencies. The best ones are using real-time data derived from social networks to inform all aspects … Continue reading How Social Intelligence is Transforming the Agency Business
Artificial Intelligence: The Game Changer In Digital Disruption
Jennifer NeeleySeptember 22, 2015 Image Source: EXPRESS UK. Google Now director Aparna Chennapragada announces ‘Now On Tap’ during the 2015 Google I/O When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. … Continue reading Artificial Intelligence: The Game Changer In Digital Disruption
Amp Up Your Personas With Technology Intelligence
Cindy LynesSeptember 22, 2015 The cornerstone of all successful B2B marketing strategies is to know your target buyer and know them well. B2B marketers invest a lot of time profiling their ideal customers so they can more fully align their messaging and programs to drive results. For many, developing detailed personas on their target buyers … Continue reading Amp Up Your Personas With Technology Intelligence
3 Questions You Should Answer Before Using Predictive Intelligence
Daniil KarpSeptember 7, 2015 “Data on its own is meaningless. Remember the value of data is not the data itself – it’s what you do with the data. For data to be useful you first need to know what data you need, otherwise you just get tempted to know everything and that’s not a strategy, … Continue reading 3 Questions You Should Answer Before Using Predictive Intelligence
How to Leverage Social Intelligence for Seasonal Campaign Planning
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
Marketing: Understanding the Social Media Intelligence Stack
James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack
Random Posts on
The only two things that matter in marketing
How to Prepare for a Conference
Is Using Free Website Builders in 2020 Good or Bad?
The Best Of Marketing Land’s Search Marketing Columns For 2014
Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign
Caveats Flood Paid Search, Retail Media Investments
Q&A With Gary Klein: Media Job Hunting
5 Ways to Use Product Videos To Increase Conversion Rates
