Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It?
by Annie Bustos Follow @TechBlocksOctober 22, 2016 The case for using business intelligence dashboards is pretty clear. BI platforms are intended to take large amounts of Big Data and turn it into easily digestible metrics that highlight successes or areas of improvement for a business. BI dashboards provide customized visual representations of data based on … Continue reading How to Design the Optimal Business Intelligence Dashboard
by Laurie Sullivan, Staff Writer @lauriesullivan, September 30, 2016 More than half of companies participating in a recent survey said the applications they find the most essential apply intelligence, meaning that they have the ability to anticipate the outcome and take or suggest the next action. The intense focus on artificial intelligence at Advertising Week … Continue reading Advertisers Are Ready For Intelligence
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests. John Donnelly III on August 30, 2016 For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of … Continue reading 3 ways social intelligence shapes hospitality marketing
by Kara Burney Follow @wkndatburneysAugust 15, 2016 There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. Consider as a cautionary tale the battle of Beats versus Bose. Beats by Dre entered the headphones market in 2008 … Continue reading How to Motivate Your Team with Competitive Intelligence
by Roee Ganot July 4, 2016 Follow @RoeeGanotJuly 4, 2016 Artificial intelligence is no longer the stuff of the future. It is becoming an increasingly common part of our everyday lives, from the watches we wear that monitor our heart rate to the robots that vacuum our floors without any direction from us. Yet we … Continue reading Artificial Intelligence Making A Mark On SEO
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
by Delphine Moulu May 12, 2016 Follow @reelevantappMay 12, 2016 Even if email is the oldest marketing channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. … Continue reading Using Email Intelligence Within an Omni-Channel Strategy
by Suzanna Colberg May 12, 2016May 12, 2016 The talent selection process is constantly evolving to meet the demands of changing job markets and new innovations. From gamification to mobile-based assessments, the technology involved in talent acquisition is, in many cases, emerging faster than the supportive research. Here’s a look at what lies ahead in … Continue reading How to Transform Your Company’s Talent IQ: The Future of Talent Intelligence
by Ken Sterling March 28, 2016 Follow @ken_sterlingMarch 28, 2016 Everyone, from the best keynote speakers to company leaders or a customer service representative, can harness emotional intelligence (EQ) to build stronger and deeper connections between you and your audience. Let’s presume most companies have similar abilities to compete within their industry. Each has the … Continue reading 5 Ways to Boost Your Emotional Intelligence in the Workplace
