Tag Archives: Influencing

4 cognitive biases and psychological drivers for influencing behavior

Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020  As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior

The Top Technologies Influencing Supply Chain Management for 2020 and Beyond

Guy Yehiav — May 6, 2020 Technology is undoubtedly the future of supply chain management, especially for retail. Retailers have already made huge strides in recent years to automate various parts of the supply chain, and that innovation is expected to continue. Here are six of the top technologies that are influencing modern supply chain … Continue reading The Top Technologies Influencing Supply Chain Management for 2020 and Beyond

The 4 Influencing Skills All Successful Leaders Possess

Darleen DeRosa — August 28, 2019 Follow @onpoint_llc — August 28, 2019 The modern-day workplace requires that leaders gain consensus across organizational boundaries, persuading and gaining support from those who don’t report to them. In this complex environment, leaders cannot rely on established authority to get the job done. That’s why influencing skills and learning … Continue reading The 4 Influencing Skills All Successful Leaders Possess

Marketers say Time Well Spent movement isn’t influencing social media plans

Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018   Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans

How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

The Digital Guide to Winning Friends and Influencing People

by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People