— March 19, 2018
The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According to Invespcro, social media influencers continue to influence online buying decisions. For instance, 46% of shoppers say they rely on product recommendations by influencers to make a buying decision.
Infographic source – https://www.invespcro.com/blog/social-media-influencers/
Although social media started out as a platform for individuals to share their moments with friends and family, social media is rapidly evolving into a serious marketing platform for both small and big businesses. Sprout social estimates that social media is responsible for 74% of online buying decisions. Think about it, when was the last time you bought an item online simply because you saw a recommendation on social media? The reality is that social media is slowly becoming part of our lives and we are being conditioned to seek people’s opinions on social media including what to consume. That is where social media influencers come in.
Who are social media influencers?
Social media influencers are individuals with significant following on social media. Because of the wide expose their postings attract every time they post, firms and small businesses often approach these influencers to market their products. Whether these recommendations by the influencers are sponsored or not, they certainly affect buying decisions of their followers. For instance, if an Instagram influencer posted about her new pair of designer jeans, raving about how attractive, comfortable and cheap it is, her fans will naturally be interested in knowing about the jeans. According to one PwC report, this has a potential of resulting in 45% more online sales from that segment of audience.
Therefore, it is advisable to reach out to influencers in your industry and see if they are recommend your products on their social media posts. Try to get individuals with a large following. Their endorsement would be a big plus when it comes to your marketing efforts. Do your researchers to find influencers that can attract the right clients. It would be futile for a rock star, for example, to post about a scientific equipment. Make sure your influencers align with your brand/industry/type of product.
Your presence on social media is critical
Doesn’t it make sense that if you want social media recommendation from social media influencers you should have a social media presence yourself? Even if the best social media influencers rave about your product, it would be difficult for the endorsements to have a meaningful impact if you are not on social media.