Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances.
A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen Z. The study, which surveys over 1,000 Americans, has been ongoing since 2017, with the most recent wave of data collected in April 2022. It found key behavioral differences in the financial patterns of each generation.
Lilah Raynor, CEO of Logica Research, commented: “Money will continue to be increasingly digital . . . Younger generations will go with brands that they know from their network do this exceptionally well and communicate in authentic, transparent ways. They will also look to their employers to provide tools and advice to help them manage their money.”