Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
Dave SchoenbeckSeptember 25, 2015 One of the biggest head-scratching challenges in business is to try and figure out how to effectively convince a dominant “type A” personality that your idea or product is worth considering. First, let’s work through the list of some of the classic characteristics of this dominant personality type: Loves to aggressively … Continue reading Influencing People with a Dominant Personality
Todd DefrenJuly 10, 2015 You’re trying to convince Joe Rockstar to write about your company. When Joe Rockstar blogs, people share. When Joe Rockstar tweets, people re-tweet. If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking. But Joe Rockstar is busy, eh? … Continue reading Influencing The Influencers
Larry KimApril 9, 2015 As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers … Continue reading Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
