Alex Ditty — June 12, 2017 Follow @seenmoment— June 12, 2017 The importance of knowing who you’re working with Whether it’s controversy from an influencer, or different approaches to vetting, influencer vetting has been making headlines recently. As marketers continue to increase their investment into influencer marketing, more are understanding the right and wrong ways … Continue reading How to Vet Influencers for Your Next Campaign
Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
Brandon Leibowitz — March 15, 2017 Follow @seooptimizers— March 15, 2017 Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges. Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of … Continue reading 4 Ways Influencers Can Improve Your Digital Marketing Campaign
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
Sam Davtyan — February 11, 2017 Follow @samdavtyan— February 11, 2017 Influencer marketing is perhaps one of the most profitable strategies that businesses could invest in. A study conducted by SimplyMeasured showed that nearly 92 percent of consumers trust recommendations from peers and trusted authorities while purchasing a product. Not just that, another study published … Continue reading How To Pick Influencers To Promote Your Product
Alex Ditty — February 8, 2017 Follow @seenmoment— February 8, 2017 Successful influencer marketing campaigns depend on it. If you’re a brand marketer, you’ve probably asked yourself “where and how do I find the influencers to post about my brand?” Then you probably start where all Americans start looking for answers to life’s big questions: … Continue reading Finding the Right Influencers for your Brand
by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017. Adam Weiss on January 20, 2017 at 10:14 am Now that we are a few weeks into the New Year, it’s a great time … Continue reading Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
Bob Hutchins — January 9, 2017 Follow @Bobhutchins— January 9, 2017 There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you … Continue reading The Best Social Platforms for Partnering With Influencers
