Colleen McKenna December 5, 2020 Have you watched ‘The Social Dilemma’ on Netflix? If not, add it to your list and watch it when you have time to pay attention. Put down your phone, your laptop, and watch closely. There is not a week that goes by that someone doesn’t ask how they can beat … Continue reading Are You Obsessed with Social Influence?
Category Archives: Social Influence
Creating Mega Fans: Social Influence Declines As Fans Age
Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age
5 Ways to Spot a Low-Maintenance Influencer
Peter Daisyme — August 28, 2019 — August 28, 2019 Whether you’re marketing to Gen Z or any other demographic, influencer marketing is a valuable tactic. Although influencers are a worthwhile investment for any brand, it’s often difficult to find the one that’s right for you. It’s especially true when you are seeking a low-maintenance … Continue reading 5 Ways to Spot a Low-Maintenance Influencer
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
How Your Small Business Can Benefit From Social Influencer Marketing
Shane Barker — January 3, 2018 Follow @shane_barker — January 3, 2018 Do you think social influencer marketing is for small businesses like mine? Of course, it is! But, why is Kim Kardashian going to promote my product on her Instagram? She’s not going to. Who, then? There are influencers in every niche with a … Continue reading How Your Small Business Can Benefit From Social Influencer Marketing
How to Leverage Social Influencers and Win Customers
Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers
How Brands Should Work With The Right Social Influencers
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
Engage Social Media Influencers to Extend Your Reach & Drive Action
Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
3 Reasons Why Your Shopify Store Needs Social Media Influencers
Lexy Wright — December 9, 2016 Follow @lexywright— December 9, 2016 Marketing is continuously evolving– new channels and technologies are emerging and consumers’ preferred methods of media consumption are changing with them. One such shift in the marketing landscape is the increased popularity of visual, social channels such as Instagram, YouTube, and Facebook. These social … Continue reading 3 Reasons Why Your Shopify Store Needs Social Media Influencers
The Rise of Social Influencers in Social Marketing
by Jacob Maslow July 22, 2016 Follow @jakemaslowJuly 22, 2016 A look at the term “social influencer” on Google Trends will show you an exponential increase in the interest surrounding the topic since the middle of 2015. With the rise of Instagram as a new billion dollars social force and the anointing of Twitter as … Continue reading The Rise of Social Influencers in Social Marketing
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