Category Archives: Social Influence

Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns

Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns.    Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns

How to Leverage Social Influencers and Win Customers

Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers

How Brands Should Work With The Right Social Influencers

How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers

Engage Social Media Influencers to Extend Your Reach & Drive Action

Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action

3 Reasons Why Your Shopify Store Needs Social Media Influencers

Lexy Wright — December 9, 2016 Follow @lexywright— December 9, 2016 Marketing is continuously evolving– new channels and technologies are emerging and consumers’ preferred methods of media consumption are changing with them. One such shift in the marketing landscape is the increased popularity of visual, social channels such as Instagram, YouTube, and Facebook. These social … Continue reading 3 Reasons Why Your Shopify Store Needs Social Media Influencers

3 Insider Tips to Grow Your Social Influence (That You Haven’t Thought of Yet)

by Zahara Jade January 20, 2016 Follow @HireInfluenceJanuary 20, 2016 If you are working on building your social influence, you may think you have tried everything under the sun to build your personal brand and following. You have probably tried a lot of things, but maybe there are a few small ideas that are really … Continue reading 3 Insider Tips to Grow Your Social Influence (That You Haven’t Thought of Yet)