Dan Shewan — December 23, 2016 — December 23, 2016 For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest … Continue reading 18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium
Alice Williams — December 16, 2016 — December 16, 2016 Influencer marketing—the use of internet personalities to drive brand awareness—is an effective and often necessary advertising strategy for small businesses that want to grow their audiences. The right endorsement can boost conversions tenfold. The rise of professional bloggers and social-media stars gives companies an opportunity … Continue reading 5 Key Mistakes to Avoid When Working with Influencers
Lexy Wright — December 9, 2016 Follow @lexywright— December 9, 2016 Marketing is continuously evolving– new channels and technologies are emerging and consumers’ preferred methods of media consumption are changing with them. One such shift in the marketing landscape is the increased popularity of visual, social channels such as Instagram, YouTube, and Facebook. These social … Continue reading 3 Reasons Why Your Shopify Store Needs Social Media Influencers
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
Pauline Cabrera — November 30, 2016 — November 30, 2016 There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in … Continue reading 6 Ways to Significantly Boost Your Sales With Digital Influencers
Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]
Tom Martin — November 17, 2016 Follow @TomMartin— November 17, 2016 A month ago I used a simple IFFTT Recipe to automagically create a Twitter list of Travel Bloggers. I just hit “go” and let the wonderful world of the Internet and APIs do a lot of work for me. Now I have a list … Continue reading How To Use IFTTT To Automatically Prospect for Influencers
Alicia Esposito — November 9, 2016 — November 9, 2016 Influencer marketing isn’t new. Think about how many times you’ve seen a movie star or athlete star in brand ads and commercials. For generations, B2C brands have harnessed the power of known personalities to pique interest, validate their unique positioning and build trust among target … Continue reading 5 Ways to Find the Right Influencers for Your Content
Deepak Sakhuja — November 8, 2016 Follow @RippleLinks— November 8, 2016 Influencer marketing has been doing the rounds in the industry for a significant period of time with brands capitalizing on the concept of influencing customers and their purchase decisions. The question now is – how can we move a step ahead with influencer marketing? … Continue reading 3 Ways to Turn Influencers into Your Brand Advocates
By Heba Hosny November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)
