By Brandon Leibowitz September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts
Alex Ditty — September 1, 2017 Follow @seenmoment — September 1, 2017 Learn how these funny food reviewers build audience with video Corey and Sean first met at improv class in The Second City’s Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on … Continue reading 5 YouTube Marketing Lessons from Top Influencers
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!
Brian Wallace — August 3, 2017 Follow @nowsourcing — August 3, 2017 Finally there’s good news for small businesses on the advertising front – you don’t actually need to hire a retired pro athlete to say nice things about your goods or services. You will actually get a better bang for your buck using social … Continue reading Social Media Influencers: A Boon To Small Business [Infographic]
Shane Barker — July 24, 2017 Follow @shane_barker — July 24, 2017 Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in … Continue reading Build Relationships With Influencers, Not Businesses [Infographic]
Jonathan Chan — July 21, 2017 Follow @joncwrites — July 21, 2017 rawpixel / Pixabay Word-of-mouth is one of the most valuable types of marketing for your startup business. In fact, it has been shown to influence anywhere up to 50% of all purchase decisions. Think of it this way – if you’ve never heard … Continue reading How to Promote Your Startup Using Social Influencers
Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice.
Joe Elliott — June 30, 2017 — June 30, 2017 Are you fed up with being ignored by influential people in your niche? Does every email you send seem to fall into the darkest depths of the digital ether? Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply? … Continue reading 10 Ways To Build Powerful Connections With Influencers
Alex Ditty — June 21, 2017 Follow @seenmoment — June 21, 2017 Managing influencer compensation for your next campaign Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to … Continue reading How Much Should I Pay Influencers?
