by Olivier Choron March 17, 2016 Follow @purechannelappsMarch 17, 2016 Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listeningThe likes of Will Frei, Social Media Manager at Avalara uses social media to inform business … Continue reading What Do These Top Industry Experts Use Social Media For?
by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
by Perryn Olson February 27, 2016February 27, 2016 It has been proven that providing valuable content from visible industry experts can drive leads to your company. But when your content marketing efforts work, the problem can shift from “not enough” to “too much” work. For manufacturers, an increase in the number of orders is not … Continue reading 3 Great Reasons To Embrace Your Next Generation Of Industry Experts
by Sahail Ashraf January 27, 2016 Follow @TalcontentJanuary 27, 2016 Content reach. We all crave it because it means that we simply expose our brand message to more people. But getting a large content reach isn’t always a given, and it can take a long time for us to feel we are anywhere near where … Continue reading How To Master Facebook Reach And Dominate Your Industry
by Laurie Sullivan @lauriesullivan, (January 27, 2016), 1:39 PM The Interactive Advertising Bureau pegs Russia’s online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the IAB in Russia. Omelnitskiy told Search Marketing Daily during the IAB Leadership Meeting in Palm Desert, … Continue reading IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking
by Anthony Carranza December 7, 2015 Follow @anthonycarranzaDecember 7, 2015 What do United States (U.S) television series “The Office”, the American comic strip “Dilbert” and Israeli firm “The Human Resources Manager” all have in common? Aside from the very talented cast these media productions have they depict what is human resources (HR) with a twist. … Continue reading HR Technology Disruptions and Trends For the Industry
by Catherine Lewis November 28, 2015November 28, 2015 In honor of Small Business Saturday, we had the chance to sit down with Gene Marks – the small business expert, whom you may recognize from Fox Business News, Forbes magazine, and the Huffington Post. In typical fashion, Gene was all about thinking big this year. Discover … Continue reading Go Big or Go Home: #SmallBusinessSaturday Tips from the Industry Expert, Gene Marks
by Olivier Choron November 25, 2015 Follow @purechannelappsNovember 25, 2015 Here Zoe Sands, Principal Consultant of Zoe Sands and Co Ltd and Olivier Choron, CEO and Founder of purechannelapps have been interviewed to contribute their honest opinion on the topic, social selling. Forget the fluff, here is the truth. 1. What does social selling mean … Continue reading An Industry Insight: The Truth About Social Selling
