PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry
by Angie Geffen Follow @AngieGeffenAugust 7, 2016 As an industry influencer, you can get much more impact from your marketing campaigns. You will be seen as an expert, and when you publish content, people will sit up and take notice. They will click on the articles you share, and they will be more likely to … Continue reading Top 5 Tips to Become an Industry Influencer
August 2, 2016 Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text ads. While Google has not yet released an official date … Continue reading The Industry Shows Us How to Conquer Expanded Text Ads
by Raymond Pucci July 24, 2016July 24, 2016 The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Many companies are turning to new technologies to not just survive, but thrive within the SMB market. However, as POS and Payment vendors evaluate … Continue reading Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
by Susanna Perkins July 13, 2016July 13, 2016 One hundred and seven billion dollars. That’s billion-with-a-b. According to Forbes, that’s the amount spent on online courses in 2015, double the amount spent the previous year and growing. It includes training and courses across industries and at many levels, from hobbies and crafts to college and … Continue reading 6 Tools to Help You Corner Your Share of a $107 Billion Industry
by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’
Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. David Rodnitzky on June 28, 2016 A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the … Continue reading Why ad blockers are not a threat to the online ad industry
by Marc Hummel June 9, 2016 Follow @realmarchummelJune 9, 2016 Mary Meeker’s Internet Trends Report (embedded below) is an annual must-read for anyone working in digital. Here’s how the Washington Post describes the report: [The] report has become something of a rite of summer. Every year, Meeker, a leading venture capital analyst, comes up with … Continue reading Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry
