Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. David Rodnitzky on June 28, 2016 A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the … Continue reading Why ad blockers are not a threat to the online ad industry
by Marc Hummel June 9, 2016 Follow @realmarchummelJune 9, 2016 Mary Meeker’s Internet Trends Report (embedded below) is an annual must-read for anyone working in digital. Here’s how the Washington Post describes the report: [The] report has become something of a rite of summer. Every year, Meeker, a leading venture capital analyst, comes up with … Continue reading Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry
by Martin Brown June 6, 2016 Follow @topseorankersJune 6, 2016 Online marketing has gone through multitudes of changes over the years. From basic article marketing to the use of mobile, there’s no doubt that the landscape is quickly changing for both users and businesses. It therefore makes sense to expect more of these changes in … Continue reading 10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]
by Jennifer Long April 30, 2016 Follow @jenlonghoustonApril 30, 2016 Logistics might not be the first industry mentioned at your child’s career day in school, but it is a large and exciting industry which supports every other conceivable human need. That’s not an understatement. Without logistics, food wouldn’t get to the stores where people buy … Continue reading Logistics: An Overlooked High Paying Industry
by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry
by Jake Camacho April 10, 2016April 10, 2016 There’s a whole lot of overlap in product offerings within the fast food industry and it can be difficult to differentiate yourself – after all, everyone claims that their burgers are the best and that their fries are the crispiest. At the end of the day, a … Continue reading 5 Powerful Social Media Practices From The Fast Food Industry
by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
by Olivier Choron March 17, 2016 Follow @purechannelappsMarch 17, 2016 Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listeningThe likes of Will Frei, Social Media Manager at Avalara uses social media to inform business … Continue reading What Do These Top Industry Experts Use Social Media For?
by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
