Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry

April 20, 2016

Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular social media platform Pinterest may be right for you.


According to Forbes, many retailers use the power of imagery to help build their brand on Pinterest and have seen the success of leveraging this influential social media platform.


If your company sells retail products, what are some ways to take advantage of this helpful social media?


Creating Pleasing Visuals


When pinning clothing, shoes, and accessories it is important to have a desirable image to complement the product. Consider creating images where the product is displayed in context to show consumers how they can use it in their lives.


When creating Promoted Pins, make sure to follow the recommendations for how these can be optimized in order to offer the most appealing Pin to consumers. Having appealing imagery is vital for crafting an attractive Pin. There are a variety of tools available that can be used to create and modify visuals such as the photo-editing tool Canva. These are ideal for creating photos if you do not have a designer on staff.


Buyable Pins


The rollout of Buyable Pins has benefitted retailers in a variety of ways as well. These Pins help to streamline the sales cycle and offer interested customers the ability to make a purchase immediately when they are on Pinterest. Often times, the more steps that are added to a cycle the more complicated it becomes. Buyable Pins make the option of a direct purchase achievable and allow retailers to sell the goods featured in their Pins immediately. Buyable Pins are currently available to businesses that use Shopify, Demandware, Bigcommerce, IBM Commerce and Magento. To learn more about how to sign up for Buyable Pins visit the Pinterest website.


B2C Pins


Source: TechCrunch


Promoted Pins


Promoted Pins allow retailers to reach their audience through advertising. This is achieved by targeting certain terms, selecting the location, language, and device and setting a budget to make sure that the particular Pin reaches the intended audience. In addition to this, Promoted Pins allow retailers to evaluate which of their products perform the best, and provide insight about ways to optimize the Pins so they are more targeted to reach consumers. Promoted Pins are very cost effective and can range from a few dollars to a few hundred dollars. In addition to this, they are relatively quick to set up and can be targeted to reach your intended audience.


With the continued popularity of Pinterest, retailers will have to continue to adjust their strategy and optimize Pins to reach consumers. Appealing images, relevant descriptions, and pinning to the right boards will all have an impact on the way users search for and make purchases from Pins.


Are you a retailer? How do you optimize Pins to reach customers and sell products?

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