by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
Tag Archives: Industry
How the Finance Industry Uses Email Automation
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
Which Industry Has an Unfair CSR Advantage?
by Ryan Scott Follow @causecastOctober 8, 2016 When it comes to employee volunteering and giving programs, perhaps no industry sector is better suited to make an impact than professional services firms. While professional services is a broad and diverse category of occupations ranging from accountants and management consultants to lawyers and IT consultants, they’re linked … Continue reading Which Industry Has an Unfair CSR Advantage?
How to Generate Leads from Industry Events Without Actually Attending Them
by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them
How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
How social is revealing a new world for the travel industry
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
What The Yahoo/Verizon Deal Means For The Industry
by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry
Top 5 Tips to Become an Industry Influencer
by Angie Geffen Follow @AngieGeffenAugust 7, 2016 As an industry influencer, you can get much more impact from your marketing campaigns. You will be seen as an expert, and when you publish content, people will sit up and take notice. They will click on the articles you share, and they will be more likely to … Continue reading Top 5 Tips to Become an Industry Influencer
The Industry Shows Us How to Conquer Expanded Text Ads
August 2, 2016 Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text ads. While Google has not yet released an official date … Continue reading The Industry Shows Us How to Conquer Expanded Text Ads
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