Tag Archives: Industry

How to Generate Leads from Industry Events Without Actually Attending Them

by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them →

How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?

Event Management

by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community? →

How you can better communicate PPC industry updates to clients

PPC Marketing

PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients →

What The Yahoo/Verizon Deal Means For The Industry

Yahoo

by Sanjay Dholakia, Op-Ed Contributor, August 5, 2016 I admit it — I still have a Yahoo email address. Even though I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online … Continue reading What The Yahoo/Verizon Deal Means For The Industry →

Top 5 Tips to Become an Industry Influencer

Influencer Strategy

by Angie Geffen Follow @AngieGeffenAugust 7, 2016 As an industry influencer, you can get much more impact from your marketing campaigns. You will be seen as an expert, and when you publish content, people will sit up and take notice. They will click on the articles you share, and they will be more likely to … Continue reading Top 5 Tips to Become an Industry Influencer →

The Industry Shows Us How to Conquer Expanded Text Ads

August 2, 2016 Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text ads. While Google has not yet released an official date … Continue reading The Industry Shows Us How to Conquer Expanded Text Ads →

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

eCommerce

by Raymond Pucci July 24, 2016July 24, 2016 The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Many companies are turning to new technologies to not just survive, but thrive within the SMB market. However, as POS and Payment vendors evaluate … Continue reading Current Payments Industry Trends: POS, Mobile Ordering, and Contactless →

6 Tools to Help You Corner Your Share of a $107 Billion Industry

Business Guides

by Susanna Perkins July 13, 2016July 13, 2016 One hundred and seven billion dollars. That’s billion-with-a-b. According to Forbes, that’s the amount spent on online courses in 2015, double the amount spent the previous year and growing. It includes training and courses across industries and at many levels, from hobbies and crafts to college and … Continue reading 6 Tools to Help You Corner Your Share of a $107 Billion Industry →

Industry Census Says ‘Email Sophisticated And Profitable’

Email Marketing

by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’ →