Alan Rita — April 16, 2017 — April 16, 2017 Phone security is, without any doubts, one of the most profitable industries to explore these days. The reason behind such statement goes alongside with the importance of data as a monetary value for any industry, not to mention latest trends in crime as cyber kidnappings, … Continue reading How Can Startups Make a Gig Out of the Phone Security Industry [Infographic]
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law. Adam Weiss on April 14, 2017 Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to … Continue reading What you need to know about compliance in the affiliate marketing industry
Richard Shapiro — March 24, 2017 Follow @RichardRShapiro— March 24, 2017 Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping. The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships. A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to … Continue reading People Powered E-Commerce Sites Will Save The Retail Industry
Mark Irvine — March 5, 2017 — March 5, 2017 Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months. If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, … Continue reading Facebook Ad Benchmarks for YOUR Industry
Kristen Buzzaird — March 14, 2017 — March 14, 2017 The core idea of “value selling” is giving your customers more than what they expect from their purchase – providing products and services that generate returns well beyond the price paid. This is true in any industry, but is especially relevant when it comes to … Continue reading Value Selling in the Software Industry: What You Need to Know
Mickie E Kennedy — March 4, 2017 Follow @ereleases— March 4, 2017 Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that … Continue reading 5 Advices for Small Business Growth in the Industry
Nathan Ive — February 10, 2017 — February 10, 2017 5 Trends Impacting the Financial Services Industry in 2017 Today, nearly every financial activity is being reimagined in some way, from banking, to lending, to wealth management. Tasks and transactions that once involved human interaction and paper money have overwhelmingly moved into the digital world, … Continue reading 5 Trends Impacting the Financial Services Industry in 2017
Ryan Burgio — January 5, 2017 — January 5, 2017 I believe a majority of digital marketing companies are sketchy. That’s right, I said it. Our industry is full of underqualified and self-proclaimed experts. Be weary of anyone that calls themselves a social media expert, AdWords guru or content evangelist. How do we know this? … Continue reading Sketchy Digital Marketers Are Ruining Our Industry
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. Rob Rasko on December 21, 2016 at 10:29 am 2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue … Continue reading Predictions for the digital advertising industry in 2017
Christopher Foerster — December 20, 2016 — December 20, 2016 Remember the hit series Mad Men? The television drama focused on the personal foibles of marketing executives on Madison Avenue, but there was also plenty of insight into the marketing strategies used by companies in the mid-1900s. While the types of marketing strategies we use … Continue reading 7 Tips for Growth Hacking Your Way to the Top of Your Industry
