Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
Meredith Higgins Karter — January 16, 2019 — January 16, 2019 lukasbieri / Pixabay As the economy changes rapidly, an increasing number of Americans are leaving behind the security of traditional employment and turning to freelance. The number of freelance workers in the United States economy increased by 3.7 million to 56.7 million in the … Continue reading Should Freelancers Incorporate in 2019?
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing
Katy French — November 24, 2017 — November 24, 2017 There is certainly a difference between sales content and marketing content, but that doesn’t mean your infographic marketing can’t nudge people toward your product or service. The whole point of content marketing is to build relationships that encourage people to work with you in the … Continue reading 5 Ways to Incorporate Product Marketing Into Your Infographic Marketing
Julie Chomiak — March 24, 2017 — March 24, 2017 In the overly crowded business world, it’s important to distinguish your small business, but as you might imagine, this is easier said than done. Having a robust online presence that is consistent with your print marketing and brand standards is a sound way to carve … Continue reading Boost Your Online Presence: How to Incorporate Senses Into Your Website
Holly Wade — November 16, 2016 Follow @GrJobInterview— November 16, 2016 In 2016, video is king of online content, so no matter your industry, you should be incorporating video into your business. In the case of recruiting, video has infiltrated the hiring process in more ways than one, and it’s been used as a tool … Continue reading How to Incorporate Video Into Recruiting
by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence