Martin Hinshelwood — September 20, 2019 Follow @MrHinsh — September 20, 2019 StartupStockPhotos / Pixabay As part of the Scrum.org webinar “Ask a Professional Scrum Trainer – Martin Hinshelwood – Answering Your Most Pressing Scrum Questions” I was asked a number of questions. Since not only was I on the spot and live, I thought … Continue reading How Do You Incorporate a Design Sprint in Scrum?
Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website
Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing
Mikel Bruce — August 14, 2019 Follow @TinyFrogTech — August 14, 2019 A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing. It draws the audience in through visual elements, turning your business into a relatable, familiar … Continue reading Incorporate Visual Storytelling into Your Website
With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. Ronald Dod on April 24, 2019 Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. … Continue reading Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy
Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
Meredith Higgins Karter — January 16, 2019 — January 16, 2019 lukasbieri / Pixabay As the economy changes rapidly, an increasing number of Americans are leaving behind the security of traditional employment and turning to freelance. The number of freelance workers in the United States economy increased by 3.7 million to 56.7 million in the … Continue reading Should Freelancers Incorporate in 2019?
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy