Victor Akujuo September 30, 2021 It is no news that TikTok is now the hottest platform for creators. With a global presence in over 150 countries, and over 1 billion monthly active users, TikTok holds ample opportunity for businesses.
What started as “social media for dancers’ has morphed into a platform for entertainment and education. The ease of creating interesting videos on TikTok is among the platform’s main advantages that attract creators.
If you’re looking to gain broader visibility and reach for your business, you should consider incorporating TikTok into your marketing strategy. In this article, we will highlight five reasons you should incorporate TikTok into your marketing strategy.
- Leverage TikTok Ads
- Influencer Marketing
- Effective Video Marketing
- Brand Exposure
- Stay Ahead of the competition
1. Leverage on TikTok Ads
TikTok provides a unique opportunity for businesses to broaden their reach and visibility. Through TikTok Ads, brands can use creative videos to attract, engage and sell to their target audience. To create promotional videos, it’s quite easy on TikTok; they have provided every tool necessary to enhance your campaign.
Like every other social media platform, TikTok Ads works on a bidding system. The reach and impact of your ads are dependent on your bidding and targeting. Once those two are done right, then the rest will be history.
2. Influencer Marketing that works
TikTok Influencers are creators that have a huge following on the platform. As the name influencers go, it means they are commanding a level of influence over their audience. Using them to promote your brand is an easy hack to getting more sales and brand awareness.
You’ll be leveraging on their audience and goodwill. Additionally, you don’t need to start scouting for influencers; the platform made it easy by creating the TikTok Content MarketPlace. The hub is where brands can connect with influencers and get all relevant insights about their audience. Collaborating with an influencer has never been easier.
3. Effective Video Marketing
TikTok is a platform for videos. The platform has made it so easy to create and publish videos that even a grandma can do. All you need is just a phone, an internet connection, and a TikTok app – and you’re set.
Here’s the thing, to win with TikTok video marketing, you need a strategy. There’s a marketing adage that says, “Nobody reads ads. They read what interests them, and sometimes it’s an ad.” The same applies to TikTok. Even the platform admonishes brands not to create ads but TikToks.
Storytelling should be at the core of your video marketing strategy on TikTok if you’ll win. Creativity and spontaneity will help your videos stand out as well, and attract more eyeballs.
4. Better Brand Exposure
A good product that Nobody sees is not a good product. Brand exposure is what places your brand in the eyes of your audience and potential customers.
An average TikTok user spends an average of 52 minutes per day on the app. Some spend more time, while others spend less time on the platform. The engagement and brand exposure you can get for your brand by being consistent on the platform is massive.
5. Stay Ahead Of Competition
Some brands are early adopters of new technology, while some others are late adopters. However, it pays to be an early adopter; you’ll get the first-movers advantage – and build an audience before your competitors arrive.
Even though TikTok was launched in September 2016, it’s still a growing platform. It’s not yet late to get on the platform. TikTok is one of the fastest-growing platforms in the world, and the market is still ripe. Gain a competitive advantage for your brand today by leveraging the power of TikTok for brand exposure and engagement.
In Summary
TikTok is here to stay; the statistics are clear. Cross-channel marketing is a way of reaching your audience on multiple platforms. Incorporate TikTok into your marketing strategy, and start marketing your brand for optimum visibility and reach.
Even though you’ve been marketing on other platforms, adding TikTok to your marketing mix will help you attract a new audience to your brand.
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