Tag Archives: Improve

8 Ways to Improve Your Website’s Navigation

Scott LambertSeptember 22, 2015 Intuitive, conversion-optimized navigation is the cornerstone of great website design and development. In an increasingly competitive business landscape, user-friendly aspects of a website are no longer optional. They’re a must. If you don’t invest in an engaging website layout and navigation structure, you risk losing ground to more forward-thinking competitors – … Continue reading 8 Ways to Improve Your Website’s Navigation →

14 Questions to Improve Your Website’s Conversion Rate

Ryan StewartSeptember 16, 2015 I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that … Continue reading 14 Questions to Improve Your Website’s Conversion Rate →

How to Improve Click Through Rates in Email Marketing

Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing →