Nick RojasSeptember 22, 2015 Many businesses — even some large, established brands — make the mistake of using the same landing pages for every entry point, including email, PPC and social. Each entry point, however, requires its own unique landing page. This is never more true than it is for social media. Social visitors are … Continue reading 6 Tips to Improve Conversions
Scott LambertSeptember 22, 2015 Intuitive, conversion-optimized navigation is the cornerstone of great website design and development. In an increasingly competitive business landscape, user-friendly aspects of a website are no longer optional. They’re a must. If you don’t invest in an engaging website layout and navigation structure, you risk losing ground to more forward-thinking competitors – … Continue reading 8 Ways to Improve Your Website’s Navigation
Annekathrin HaseSeptember 21, 2015 The use of emoticons (aka emoji) in our everyday life has increased significantly during the last decade. The growing popularity of the social media and the need to share every moment of our lives on the internet has led to the development of a variety of expressive means that can help … Continue reading Emoji: Hate Them or Love them, They Improve Your Company
Susan GilbertSeptember 21, 2015 Improve Your Reach With These Apps for Blogging Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some blogging resources to help you improve your productivity. Here’s four links with tips and tricks to kick start your Monday. … Continue reading Use These 4 Apps to Improve Your Blogging
Ryan StewartSeptember 16, 2015 I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that … Continue reading 14 Questions to Improve Your Website’s Conversion Rate
Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing
Catherine MiklausSeptember 14, 2015 According to recent studies, many hiring managers are finding it increasingly difficult to hire new employees in comparison to only six months ago. In response, many hiring managers and recruiting teams have adjusted the way in which they hire candidates. Now, hiring teams have active discussions about their employer brand. But … Continue reading Improve Hiring with Content Marketing
Performance improvements occurred across all devices. Ginny Marvin on September 11, 2015 In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent … Continue reading E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]
Eric HammisSeptember 9, 2015 We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like this: “We’re getting lots of traffic to our site, but little or none of that traffic is converting, What’s wrong with our site?!?!” At this point, we hand the … Continue reading Using Bounce Rate To Improve Your Site [Infographic]
Victoria VessellaSeptember 9, 2015 Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective or nonexistent territory management. If clients are not properly grouped or if field reps are not properly dispersed amongst clients, customer relationships and the … Continue reading How To Improve Efficiency with Effective Territory Management
