Businesses these days are now investing more and more in digital marketing especially in website creation and traffic generation. You may have an aesthetically good website and have continuous flow of visitors. But the question is, are you getting the optimum results in terms of the goals and objectives you set for your website?
If the answer is NO or if you are not satisfied with your results, you may want to invest more in looking at improving user experience of your visitors. With this in mind, CJG Digital Marketing compiled the top tips from the experts in the industry to help you achieve this goal.
These tips came from notable sources, each one contributing from their own experiences. Some of these sources came from members of the Young Entrepreneur Council (YEC), an invite-only organization that includes some of the most promising young entrepreneurs in the world.
1. Create a Good First Impression
“The longer the participants stayed on the page, the more favorable their impressions were. First impressions are important for keeping people on pages.”
— Dr. Hong Sheng Missouri University of Science and Technology
2. Determine the Calls to Action You Are Optimizing For
“In order to properly optimize, you need to first determine the number one action that you are optimizing for. Once you know what action you want a user to take, A/B test a few different approaches to see what works best.”
3. Responsive Web Design…. Period
“Responsive Web design allows you to have the same version of your website for all devices, rather than having completely separate sites for mobiles and desktops. It allows people to view your site on any device and enjoy an optimal experience.”
4. Track What’s Hot and What’s Not
“We use this information to make changes on our sites that aim to increase conversions. Using this tool is a great way to add elements that improve a user’s experience.”
Want more? Check the infographic below!
Embedded from CJG Digital Marketing.Digital & Social Articles on Business 2 Community