Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
Dave BrockSeptember 2, 2015 The other day I was speaking to a large group of sales people. Many were very new to sales, they had been selling for only a few years. During the conversation, one person asked how she should progress in her career. She and several others related they were looking for new … Continue reading What’s More Important, Experience Or Experiences
John W HayesAugust 31, 2015 Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam complaints). But email marketing isn’t all about big numbers. … Continue reading 4 Reasons Why #1 Is the Most Important Number in Email Marketing
Paul KeijzerAugust 28, 2015 There are generalized views about the Best and Worst Industries for Women to Work in based on the number of female leaders holding top positions. There’s no secret about the fact that IT is generally still viewed as a “Boys Club” but if you take a look at the top 3 … Continue reading Crazy Important Lessons from Fortune 500 Female CEOs
Amanda LoewyAugust 26, 2015 “Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to … Continue reading 3 Reasons Why Social Media is One of the Most Important Marketing Tools
Joao RomaoAugust 24, 2015 Social media has the power to get people’s attention. And when you’ve got people’s attention you’ve got the power to change their mind – and their actions. Hashtags have been used for some fun, but admittedly not wildly important causes. The top five most widely used hashtags are presently #love (which … Continue reading The 5 Most Important Hashtags Of All Time
Tanner HackneyAugust 5, 2015 With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference … Continue reading How SEM and PPC Are Different, and Why It’s Important
Len AprilJuly 31, 2015 Branding is still all the rage We’ve written before about the importance of both consumer and employment brands in the digital age. Today’s consumers, for instance, place more emphasis on peer reviews in social media than a critic’s opinion in a paper of record. And according to LinkedIn studies, employment brand … Continue reading Why Staffing Supplier Brands Should Be Important To MSP’s
Rolando HerreraJuly 30, 2015 Responsive web design (RWD) involves a collection of sophisticated techniques which allows your website to adapt to any screen size byrendering the content in an easily readable and navigable form. Today, if your website is not responsive, your SEO efforts are being affected adversely. With Google taking mobile-friendliness to another level, … Continue reading Responsive Web Design is Important for Your Site’s SEO
Suzanne ChaixJuly 27, 2015 You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to … Continue reading Why is SEO Important for My Business?
