Amanda LoewyAugust 26, 2015 “Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to … Continue reading 3 Reasons Why Social Media is One of the Most Important Marketing Tools
Joao RomaoAugust 24, 2015 Social media has the power to get people’s attention. And when you’ve got people’s attention you’ve got the power to change their mind – and their actions. Hashtags have been used for some fun, but admittedly not wildly important causes. The top five most widely used hashtags are presently #love (which … Continue reading The 5 Most Important Hashtags Of All Time
Tanner HackneyAugust 5, 2015 With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference … Continue reading How SEM and PPC Are Different, and Why It’s Important
Len AprilJuly 31, 2015 Branding is still all the rage We’ve written before about the importance of both consumer and employment brands in the digital age. Today’s consumers, for instance, place more emphasis on peer reviews in social media than a critic’s opinion in a paper of record. And according to LinkedIn studies, employment brand … Continue reading Why Staffing Supplier Brands Should Be Important To MSP’s
Rolando HerreraJuly 30, 2015 Responsive web design (RWD) involves a collection of sophisticated techniques which allows your website to adapt to any screen size byrendering the content in an easily readable and navigable form. Today, if your website is not responsive, your SEO efforts are being affected adversely. With Google taking mobile-friendliness to another level, … Continue reading Responsive Web Design is Important for Your Site’s SEO
Suzanne ChaixJuly 27, 2015 You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to … Continue reading Why is SEO Important for My Business?
Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
Ciaran BlumenfeldJune 23, 2015 Is your business on Instagram? For many businesses the obvious answer is yes. But many others still hesitate – afraid of one more platform to learn about and manage. If you offer a product or service, maintain a storefront, or have knowledge, advice or offers to share with your customers, it’s … Continue reading Why Instagram Is Important For Businesses
Ciaran BlumenfeldJune 18, 2015 As Social Media Marketing dollars are spread thinner, the debate about advertising on Twitter vs other platforms has become a heated one. Dozens of articles have been circulating about what works now for advertising on Twitter, and there’s sure to be a dozen more in a month’s time. But one thing … Continue reading Why Twitter Is Important For Businesses
