Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook?
Kara JensenOctober 26, 2015 Back in 2011, we published a blog post about Why Web Design Is Important. Although the blog post is several years old, the information it covers is still accurate and, in some ways, even more relevant today for B2B firms. According to recent research, many online users said a website’s design … Continue reading Why Website Design Is Still Important
Judy CarollOctober 26, 2015 To the eyes of the world, Walt Disney may have been an innovator. But he was more than that. He was a leader that created not just an entertainment empire, but a legacy that can last us a lifetime. For the B2B industry, Disney’s cult of personality that cherishes the virtues … Continue reading 7 Important Business Insights from the Granddaddy of Animation
Kevin JohnsonOctober 26, 2015 While the digital marketplace continues to replace traditional brick-and-mortar stores at a rapid rate, there’s no denying that for most businesses (especially local companies), having a physical location where customers can find you remains an important part of achieving business success. But how does this play out in the digital landscape? … Continue reading How Important Are Maps and Directories to a Digital Marketing Strategy?
Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic]
Victoria HeckstallOctober 7, 2015 Running an online business isn’t easy. Whether it’s dealing with tough competition or finding your customers, there are so many factors you have to take into account. Over 90% of online businesses fail today. Don’t become a statistic. Nevertheless, here are the five most important areas you must pay extra attention … Continue reading 5 Important But Hardly Discussed Ways to Run a Successful Online Business
Dave SchoenbeckSeptember 27, 2015 The simple fact is, a carefully cultivated culture is one of the most important components of success for a small business. Many businesses have amazing business models. Many businesses have brilliant strategic plans. Very few have the combination of a business model, strategic plan and a compelling culture. When the three … Continue reading “Why Culture is so Important to Small Business Success”
Sean OgleSeptember 27, 2015 For the last few years I’ve been pretty vocal against people who say responding to email isn’t real work. In fact, on any given day almost half of my working hours are spent on my inbox. Why would I spend so much time doing something that so many other successful entrepreneurs … Continue reading Connecting vs. Creating: Which is More Important for Business?
Jeff BullasSeptember 19, 2015 Applying for a new job is daunting. What do you wear: tie or no tie? Heels or flats? Often it depends on the industry. Accounting is going to be a bit more buttoned-up while digital media is another game. Now—the resume Your primary focus is often on your resume. Every career … Continue reading Why Your Resume Isn’t As Important As You Think It Is
Al GomezSeptember 18, 2015 Rumor has it – There has been spreading rumors in the technology industry that local SEO is no longer useful for businesses. With a plethora of updates released by search engines, specifically Google, lots of businesses were confused whether to stick to local SEO or adapt to change. The truth is, … Continue reading Is Local SEO Still As Important As It Was Before?
