Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
Ciaran BlumenfeldJune 23, 2015 Is your business on Instagram? For many businesses the obvious answer is yes. But many others still hesitate – afraid of one more platform to learn about and manage. If you offer a product or service, maintain a storefront, or have knowledge, advice or offers to share with your customers, it’s … Continue reading Why Instagram Is Important For Businesses
Ciaran BlumenfeldJune 18, 2015 As Social Media Marketing dollars are spread thinner, the debate about advertising on Twitter vs other platforms has become a heated one. Dozens of articles have been circulating about what works now for advertising on Twitter, and there’s sure to be a dozen more in a month’s time. But one thing … Continue reading Why Twitter Is Important For Businesses
Graham Jones June 17, 2015 Much of the Internet is interactive. You can press “like” buttons, you can add comments to blog posts and you can take part in polls or surveys. You can even interact directly with someone at a company using “live chat” or you can contribute to forums and engage … Continue reading How Important is Website Interactivity?
Brittney ErvinJune 13, 2015 Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead. Many observers of online marketing … Continue reading SEO Is Not Dead: 4 Reasons It’s More Important Than Ever
Sezgin HergülJune 12, 2015 When we are browsing websites on the Internet, we are witnesses to a modern Romeo and Juliet story, where the two star-crossed lovers of SEO and Usability testing are expected to be enemies, when in truth they share the same, even if misunderstood goals. The SEO family wants to flood Webrona … Continue reading 13 Things Why Website Usability Is Important For SEO
Eric HammisJune 2, 2015 When you look at the overall landscape of your digital marketing plan, there’s so many little intricate pieces that fit into specific parts of your overall plan. It’s like the engine of your car; if one part breaks down, the entire system fails. And well, we all know where that leaves … Continue reading Why Are Landing Pages Important?
Rakesh SoniMay 28, 2015 Are you experiencing lower than anticipated conversion rates? Are your landing pages performing poorly? Are sales down on your website? This isn’t WebMd, but we’ve diagnosed you with a bad case of “Crap-Ass CTA.” Don’t be upset, it happens to the best of us, and the best news is: we can … Continue reading Why the CTA Button is the Most Important Part of Your Site
Jasmine HenryMay 24, 2015 UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. – @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with … Continue reading How Important Is User Experience? 9 Things You Need To Know About UX
