Graham Jones June 17, 2015 Much of the Internet is interactive. You can press “like” buttons, you can add comments to blog posts and you can take part in polls or surveys. You can even interact directly with someone at a company using “live chat” or you can contribute to forums and engage … Continue reading How Important is Website Interactivity?
Brittney ErvinJune 13, 2015 Why SEO is More Crucial Than Ever There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts. Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead. Many observers of online marketing … Continue reading SEO Is Not Dead: 4 Reasons It’s More Important Than Ever
Sezgin HergülJune 12, 2015 When we are browsing websites on the Internet, we are witnesses to a modern Romeo and Juliet story, where the two star-crossed lovers of SEO and Usability testing are expected to be enemies, when in truth they share the same, even if misunderstood goals. The SEO family wants to flood Webrona … Continue reading 13 Things Why Website Usability Is Important For SEO
Eric HammisJune 2, 2015 When you look at the overall landscape of your digital marketing plan, there’s so many little intricate pieces that fit into specific parts of your overall plan. It’s like the engine of your car; if one part breaks down, the entire system fails. And well, we all know where that leaves … Continue reading Why Are Landing Pages Important?
Rakesh SoniMay 28, 2015 Are you experiencing lower than anticipated conversion rates? Are your landing pages performing poorly? Are sales down on your website? This isn’t WebMd, but we’ve diagnosed you with a bad case of “Crap-Ass CTA.” Don’t be upset, it happens to the best of us, and the best news is: we can … Continue reading Why the CTA Button is the Most Important Part of Your Site
Jasmine HenryMay 24, 2015 UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. – @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with … Continue reading How Important Is User Experience? 9 Things You Need To Know About UX
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Sara DavisApril 30, 2015 We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your … Continue reading Why Your Thought Leadership Is More Important Than Your Writing Ability
Natascha ThomsonApril 15, 2015 Is there any marketing topic that seems more important than search engine optimization (SEO)? Well, ok, maybe inbound marketing, but the two go hand-in-hand. Want to learn more? Source: Flickr For the busy marketer who is already trying to keep up with the ever-changing demands of digital media, SEO can be … Continue reading Is Anything More Important Than #SEO?
By Ian DrummondApril 15, 2015 With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies. The thinking is that where publishers owned the audience in the era of mass media, digital … Continue reading 5 reasons media partners are as important as ever in the era of content marketing
