A question as old as the internet, when should you launch your website?
Many times people come to me AFTER their company has opened for business. This unfortunately it is not the best time to begin thinking about having a website.
You want to have a website up and running BEFORE you open the doors. The reason is simple, you want to give search engines the opportunity to find you.
So by having your website up and running in advance of commencing business, when you do open your doors, your site has already been indexed by google.
Now that doesn’t mean you have to say you’re open. In fact, it’s a great idea to let people know the official date at which time you hope to start conducting business.
An additional benefit is that you will be able to take your time and get your site completed in the right way. When we tend to rush in business, that’s when we made mistakes or put out an inferior product. This of course is the same with web development.
One of the main reasons is that no matter how hard you try and work on your website content, once you see it online, you always have changes.
When is the right time to start?
To me the right time to start is a soon as you know that you are going forward with your business plans and have an approximate date at which time you will be operational. At that point you want to start at the beginning, which to me is always a logo. This is because you want your site design to follow the same color scheme as your logo and branding efforts. Once that’s done, it is time to pick you web design and web development team. This way your website will be built and ready to go once you open for business.
TIP: Make sure your developer is not only schooled in the art of design but also familiar with search engine optimization. Designers tend to be good at the artistic piece, but not the functional. In the long run the functional piece is even more important.
The sooner your site is out there and visible to and contained within Google index, the sooner you will be found and the sooner your website can begin paying dividends. So Launch Your Website Before Your Business.