Tag Archives: helping

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation

Is Your Social Networking Strategy Helping or Hurting Your Brand?

Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?

Why Helping Your Community Helps Grow Your Business

Emily Wiseheart — May 24, 2018 — May 24, 2018 There is no greater pride than helping your own community succeed. By joining together with your local customers, businesses, nonprofits and organizations, you’re promoting many different benefits such as economical growth, charity awareness, and the sense of camaraderie, just to name a few. Supporting your … Continue reading Why Helping Your Community Helps Grow Your Business

Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?

Virginia Franco — February 22, 2018 Follow @VAFrancoResumes — February 22, 2018 slightly_different / Pixabay Gone are the days when a top-notch resume alone will be enough for a recruiter or a hiring manager find and vet you – let alone reach out. Why? As a resume specialist, I know that without “social” proof that … Continue reading Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?

Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer