Tag Archives: helping

How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering. Jacqueline Dooley on April 18, 2022   Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face … Continue reading How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

How are digital agencies helping marketers transform in 2022?

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?

What is customer journey analytics and how are these tools helping marketers?

Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?

How Blockchain Technology Is Helping Small and Big Businesses to Grow Better

Ejiofor Francis June 14, 2021 Blockchain technology is revolutionary and its ubiquitous application across industries is mind-blowing. While it seems too early to categorize it as the ‘alpha’ solution to many existing industrial security and trust challenges, it’s great to know that blockchain technology is surely growing and its application is entering the realm of … Continue reading How Blockchain Technology Is Helping Small and Big Businesses to Grow Better

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke