See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
Category Archives: Customer Journey
How persuasive email design can influence the ecommerce customer journey
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey
3 reasons why customer journeys are the key to better experiences and profits
Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
4 AI categories impacting marketing: Personalized customer journeys
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy
Customer journey orchestration: What it is and why marketers should care
CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Jacqueline Dooley on March 15, 2023 The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B … Continue reading Customer journey orchestration: What it is and why marketers should care
3 steps to navigating the complex customer journey
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path. Tim Parkin on February 16, 2023 Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. … Continue reading 3 steps to navigating the complex customer journey
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them. Chris Wood on October 27, 2022 One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those … Continue reading How to prepare teams for customer journey orchestration
4 critical platforms to support customer journey orchestration: Getting started on CJO
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
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