Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned. By Steve Petersen Published on May 7, 2026 Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader … Continue reading Moving beyond silos to align complex customer journeys
Personalization fails when it feels like surveillance. At the May MarTech Conference, we discussed building trust throughout the customer journey. By MarTechBot Published on May 8, 2026 At the May 2026 MarTech Conference, a panel of marketing leaders tackled a persistent industry friction: how brands can create personalized customer experiences without crossing the line … Continue reading Creating meaningful moments across the customer journey
Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026. Tanya Thorson on December 8, 2025 For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between … Continue reading Why today’s buyer journey no longer fits the funnel
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker. Jessica Hawthorne-Castro on November 7, 2025 The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey … Continue reading The new era of customer journeys is co-created, adaptive and AI-powered
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024 Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and … Continue reading How advanced customer journey analytics is shaping the future of engagement
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Moni Oloyede on August 16, 2024 Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources … Continue reading 4 tips for increasing conversions along the buyer’s journey
A good map helps you see the customer experience through the eyes of your customers. Mike Pastore on August 2, 2024 How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. … Continue reading Customer journey maps: What you need to know
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
