Category Archives: Customer Journey

How advanced customer journey analytics is shaping the future of engagement

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. Mohit Palriwal on November 14, 2024   Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and … Continue reading How advanced customer journey analytics is shaping the future of engagement

Unlocking the full customer journey with advanced marketing measurement models

Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024   Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models

Avoid customer journeys becoming a bad trip – be position-less by Optimove

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024   Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely.  Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

How persuasive email design can influence the ecommerce customer journey

Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert.   Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey

3 reasons why customer journeys are the key to better experiences and profits

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits

Collaboration across people, processes, data and platforms: Successful customer journey operations

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations

4 AI categories impacting marketing: Personalized customer journeys

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys