Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017 Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
Sarah Goodall — October 28, 2016 Follow @sarahgoodall— October 28, 2016 For businesses stepping into employee advocacy for the first time, the temptation to command and control the content will be irresistible. After years of telling employees to steer clear of social media at work, letting them share content not authorised by the brand may … Continue reading Turning Employee Advocacy On Its Head
Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head
by Sahail Ashraf June 10, 2016 Follow @TalcontentJune 10, 2016 Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting … Continue reading How Brands Can Get A Head Start On Snapchat
by Laurie Sullivan @lauriesullivan, December 31, 2015 The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, “someone still needs to shoot this zombie in the head.” The events that will take place in 2016 might surprise even seasoned marketers and advertisers. … Continue reading Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
Jessica MehringJuly 13, 2015 Last week was my first week back at work after taking some time off for the birth of my daughter. Though I was only gone a short time, it took me a few days to get back into the groove of working again – so productivity, of course, was forefront in … Continue reading This Productivity Infographic Hit the Nail on the Head
Paul KeijzerJune 21, 2015 The last two weeks I’ve given my thoughts on what Recruitment Managers or Learning Managers should focus on to add more value to their organization. Today I’m going to focus on the Head of HR, having been a head of HR from the tender age of 29, I do have, as … Continue reading How To Be An Incredibly Awesome Head Of HR
James ArnoldMay 23, 2015 It is the header section that seizes the attention of the visitors at the very onset. Therefore, the header has to be creative, unique and powerful enough to make visitors fall in love with the website. Ordinary design, haphazard placement of designing elements or rudimentary use of Call to Action texts … Continue reading Designing Head Section – Factors to Consider
