Tag Archives: Guide

A Guide to Micro-Influencer Marketing [Infographic]

Bonnie Harris — June 16, 2017 Follow @waxmarketing— June 16, 2017 Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are … Continue reading A Guide to Micro-Influencer Marketing [Infographic]

Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Stephanie LeVonne on June 16, 2017   In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been … Continue reading Setting up and testing AMP for WordPress: A quick 7-step guide

A guide to Snapchat advertising as self-serve tool officially opens

Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017   A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens