Julie Poulos — July 14, 2017 — July 14, 2017 Let’s face it – websites are expensive and a huge undertaking. It’s one small step for the internet and one giant leap for the future of your business. If done well, your website will serve as a 24/7 sales rep for your business – attracting … Continue reading The Ultimate Website Planning Guide + A Dozen Questions to Consider
Dan Sincavage — July 13, 2017 Follow @dansincavage — July 13, 2017 geralt / Pixabay As goods move from manufacturer to wholesaler to retailer to consumer, each party has its own interests. For the businesses in that chain, those interests are often centered on core company goals like increased sales or profitability. Channel partner managers … Continue reading Channel Partner Program Management: An Actionable Guide
Shane Barker — July 11, 2017 Follow @shane_barker — July 11, 2017 Social media marketers are gradually shifting their attention from big influencers to micro influencers, who have much less followers. The basic idea behind this trend is to make use of the qualitative aspect of influencer marketing. Consumers are more likely to believe the … Continue reading The Ultimate Guide to Micro-Influencers [Infographic]
Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Jefri Yonata — July 6, 2017 — July 6, 2017 Fotocitizen / Pixabay Background music plays an irreplaceable role in any video including your marketing video. It can amplify the message as well as shape the overall nuance and emotion throughout the video. It’s no simple business to pick the right track for your video, … Continue reading A Guide to Choosing the Right Music for Your Explainer Videos
Jason Quintal — June 30, 2017 — June 30, 2017 Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms … Continue reading A Beginner’s Guide to Social Media Paid Advertising: Part 1
Carlo Pacis — June 29, 2017 — June 29, 2017 Nowadays, almost every business is on Instagram. And they should be – it’s a platform that’s ripe for generating social engagement which, for some businesses, can be a road paved with boosted awareness and a bump in sales. One mistake I’ve seen many businesses make … Continue reading Instagram Ideas: The Ultimate Guide
Franz Jordan — June 28, 2017 Follow @FJordan_ — June 28, 2017 Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. However, it remains that running ads on Amazon continues to be a … Continue reading How to Set Up Amazon PPC: A 2017 Guide
Mindi Rosser — June 27, 2017 Follow @MindiRRosser — June 27, 2017 LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were … Continue reading A Guide to Getting Started on Using Hashtags on LinkedIn
Warren Knight — June 25, 2017 Follow @warrenknight — June 25, 2017 According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%. The above statistic is extremely important because it shows how influential blogging can be, especially when you create more content on a consistent … Continue reading The Step-By-Step Guide To Writing A Small Business Blog
