Julia McCoyAugust 14, 2015 Nofollow is a tool that was introduced in 2005 by Google’s Matt Cutts and Blogger’s Jason Shellen. The idea was that the tag could be used for the purpose of decreasing spam on blogs by instructing search engines that a hyperlink would have no bearing or affect on the ranking of … Continue reading Why You Don’t Have to Nofollow Good Links In Your Content
Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
Kirill KniazevJuly 30, 2015 I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools for business owners – good for networking, good for sharing ideas, good for customer service, good for promotion. But, … Continue reading Good Habits of Highly Effective Twitter and LinkedIn Users
Ryan MeadJuly 29, 2015 Sighs of relief were felt around offices everywhere when Google unveiled the unsend email function early this summer. Pulling back an email right before sending a big mistake can be a godsend. Unfortunately plenty of work mistakes happen without an ‘undo’ option available. Whether for the entry-level employee trying to make … Continue reading Good Leaders Let Their Teams Make Mistakes
Daniel JamesJuly 17, 2015 We often hear the phrase “less is more” tossed around in a variety of everyday scenarios. No matter what the situation, the idea is simple: put in less of X, get more of Y. And who doesn’t love a steal of a bargain? If we find a home that’s under market, … Continue reading Fact or Fiction: A Low Cost of Hire is Always Good
Gabriel BristolJuly 16, 2015 In today’s corporate landscape, the modern employee is more socially conscious than they were a generation ago. They’re also more generous and inclined to donate to causes that resonate with them. Here are some numbers. According to the Giving USA Foundation, the largest source of charitable giving last year (72%) came … Continue reading Why Having A Heart Is Good For Business
Kirill KniazevJuly 8, 2015 About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in the conversation she asked me if she should create a website. I was surprised to hear this question — to me, having a website for a business has been … Continue reading Social Media is Not Enough: Why Every Small Business Needs a (Good) Website
Personal Branding BlogJuly 4, 2015 A great legacy is the expression of fine character traits: Who have you helped along the way? Has your business helped community? How do you treat your co-workers and employees and what is your overall reputation? There’s evidence that fine personal character traits in corporate leadership have a quantifiable improved … Continue reading Proof That Good Character Spurs Financial Success
Lauren LicataJuly 3, 2015 90% of customers say that their buying decisions are influenced by online reviews. Beyond that, customers are also interacting with businesses on social media and review sites like Yelp. A business’s online reputation can make or break them. For example, a one-star increase in Yelp ratings can lead to a 5-9% … Continue reading Yelp For Business: Why Good Reviews Matter & How To Get Them
Daniel BurrusJune 30, 2015 What makes a good leader? Things like integrity, honesty, and personal responsibility immediately come to mind. While those are all vital traits, they’re not the leadership traits I’m addressing right now. There’s a new leadership principle leaders must embrace if they want to be relevant and effective in today’s world of … Continue reading What Makes A Good Leader Today — And Tomorrow?
