Kirill KniazevJuly 8, 2015 About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in the conversation she asked me if she should create a website. I was surprised to hear this question — to me, having a website for a business has been … Continue reading Social Media is Not Enough: Why Every Small Business Needs a (Good) Website
Personal Branding BlogJuly 4, 2015 A great legacy is the expression of fine character traits: Who have you helped along the way? Has your business helped community? How do you treat your co-workers and employees and what is your overall reputation? There’s evidence that fine personal character traits in corporate leadership have a quantifiable improved … Continue reading Proof That Good Character Spurs Financial Success
Lauren LicataJuly 3, 2015 90% of customers say that their buying decisions are influenced by online reviews. Beyond that, customers are also interacting with businesses on social media and review sites like Yelp. A business’s online reputation can make or break them. For example, a one-star increase in Yelp ratings can lead to a 5-9% … Continue reading Yelp For Business: Why Good Reviews Matter & How To Get Them
Daniel BurrusJune 30, 2015 What makes a good leader? Things like integrity, honesty, and personal responsibility immediately come to mind. While those are all vital traits, they’re not the leadership traits I’m addressing right now. There’s a new leadership principle leaders must embrace if they want to be relevant and effective in today’s world of … Continue reading What Makes A Good Leader Today — And Tomorrow?
Steve GillmanJune 20, 2015 Six years ago, I stumbled upon RantBlogger.com, a website that paid for visitors’ opinions. I submitted a two-paragraph rant on a political topic and received $ 8 via PayPal within an hour. Great idea for a website? Maybe not — the website was gone within a few months. Apparently more people … Continue reading Who Thought That Was A Good Idea? 10 Spectacular Business Fails
Alex SholemJune 9, 2015 Welcome to the second part in our Starting a Business series. You can find the first part of the series here. This week we’re going to look at one of the most anxiety-inducing steps in starting a business – testing whether your idea is good enough. It’s natural to be protective … Continue reading How to Know if Your Business Idea is Good Enough
Dennis YuJune 6, 2015 I charge a premium for consulting. Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is a great deal for … Continue reading Bad Business Decisions From Good Statistics
Priya Florence ShahJune 2, 2015 Part of the magic of using WordPress is the fact that this amazing open-source CMS comes with a community of talented developers that continually creates plugins to boost its functionality. At present, there are over 29,000 WordPress plugins that you can choose from, to take your WordPress install from basic … Continue reading 10 Awesome WordPress Plugins That Will Take Your Blog From Good To Great
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
Mark SchaeferJune 2, 2015 I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us … Continue reading Five Good Reasons to Ignore Google
