Tag Archives: Good

Why Google’s Customer Match is Good for Business AND Consumers

Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match.  Google states that this is in response to consumer expectations for more immediate and relevant content.  The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google.  Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers →

Will Facebook’s “Empathy” Button Be Good News For Marketers?

Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers? →