SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
Andrew Medal — February 3, 2017 — February 3, 2017 Time management is a challenge for most professionals these days, from entrepreneurs to interns. For the many businesses now relying on contract workers, it becomes even more pressing, especially if they’re paying an hourly fee. Every minute has a dollar sign attached, so it’s important … Continue reading 6 Tips for Getting the Most Out of Freelancers
Mark Emerson — February 2, 2017 Follow @gothamCulture— February 2, 2017 With the start of the new year behind us, now is a great time to get your house in order from an operations viewpoint. You still need to do all the usual tasks (close the books, update payroll and 401K information, etc.), but should … Continue reading Getting Your Operations House in Order for the New Year
Tamara Weintraub — January 27, 2017 Follow @tamweintraub— January 27, 2017 Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is … Continue reading Better Lead Generation: Getting More Search Traffic with SEO
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
Devon Smiley — December 15, 2016 Follow @devonmsmiley— December 15, 2016 When a project is coming together in your mind, all the moving parts are clear. You’re a pro at what you do…so this comes almost naturally to you. Your clients aren’t quite so well-versed though. They may have never worked with you – or … Continue reading What Do You Do Again? Getting Clear on Client Deliverables.
Nancy Van Elsacker — December 12, 2016 Follow @NancyVElsacker— December 12, 2016 How can we make sure that newly hired employees have everything they need to get started on their first day? Believe it or not, this is a deeply concerning question for many business leaders. This specific question was addressed recently by HR, IT … Continue reading On and Off Boarding Employees: Getting to a Smooth Process
Tyson Downs — December 9, 2016 Follow @TitanWebAgency— December 9, 2016 Follow These 6 Steps to Get Started in Social Media Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining … Continue reading A Guide to Getting Started With Social Media
