Tag Archives: Getting

Better Lead Generation: Getting an Edge in PPC

Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC →

The power of data ownership: Getting it right in 2017

Data Management

Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017 →

What Do You Do Again? Getting Clear on Client Deliverables.

Customer Engagement

Devon Smiley — December 15, 2016 Follow @devonmsmiley— December 15, 2016 When a project is coming together in your mind, all the moving parts are clear. You’re a pro at what you do…so this comes almost naturally to you. Your clients aren’t quite so well-versed though. They may have never worked with you – or … Continue reading What Do You Do Again? Getting Clear on Client Deliverables. →

On and Off Boarding Employees: Getting to a Smooth Process

Employee Engagement

Nancy Van Elsacker — December 12, 2016 Follow @NancyVElsacker— December 12, 2016 How can we make sure that newly hired employees have everything they need to get started on their first day? Believe it or not, this is a deeply concerning question for many business leaders. This specific question was addressed recently by HR, IT … Continue reading On and Off Boarding Employees: Getting to a Smooth Process →

Getting the most out of your holiday emails

Email Marketing Optimization

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails →

The Secret to Getting Noticed on LinkedIn

LinkedIn Utilization

John Nemo — November 29, 2016 Follow @JohnNemoPR— November 29, 2016 LinkedIn recently revealed a few specific ways you can get noticed and generate more leads on the platform. Here’s how to take advantage.Creating (and sharing) valuable, free content with a targeted, niche audience is the price you must pay in order to buy a … Continue reading The Secret to Getting Noticed on LinkedIn →

Nielsen: Mobile targeting is getting better, particularly when targets are narrower

Mobile Conversion Optimization

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower →

Better Lead Generation: Getting Started with Facebook Advertising

Leads Generation

Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising →