Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Nick Iyengar on May 23, 2017 Generating a return on your investment in analytics initiatives can seem like a tall … Continue reading Getting ahead of the game with predictive analytics
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Aashish Sharma — May 4, 2017 Follow @ineedseo— May 4, 2017 The business landscape in this day and age is one that is based on the principles of maximizing output while minimizing effort and time. This sounds like an amazing scenario, at least on paper. Actually accomplishing this though, is not quite as easy, as … Continue reading 6 Tips on Getting the Most Suitable Workforce That Will Meet Your Business Needs
Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Sahail Ashraf — April 10, 2017 Follow @Talcontent— April 10, 2017 Social media technology is infamous for being just one step ahead of the competition when it comes to marketing. There always seems to be a new tool or strategy to try, a new direction for agencies to go in. Instagram is no different, and … Continue reading Multiple Images on Instagram Posts and Getting Them Right
Darnelle O’Brien — April 3, 2017 Follow @thekissagency— April 3, 2017 Your website has all the bells and whistles and you’ve even made an investment in online advertising, so why are you attracting the wrong kind of traffic, or worse: no traffic at all? 1. Luck lustre content Give users a reason to keep coming … Continue reading 4 Reasons You’re Not Getting Enough Website Traffic
John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Ted Ives on March 13, 2017 This is the first of a three-part series about SEM account management. SEM is a fun and constantly … Continue reading SEM account management: Part 1 — How to avoid getting fired
Lanre Onibalusi — March 10, 2017 Follow @Onibalusi— March 10, 2017 Looking for a new job can be nerve-wracking. Whether you’re unemployed and need to find something fast, or you’re unhappy with your current position and looking for something new and better, the process of searching, applying, interviewing, and waiting can create all sorts of … Continue reading 10 Small Things That Can Improve Your Chances of Getting Hired
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
