In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Ted Ives on March 13, 2017 This is the first of a three-part series about SEM account management. SEM is a fun and constantly … Continue reading SEM account management: Part 1 — How to avoid getting fired
Lanre Onibalusi — March 10, 2017 Follow @Onibalusi— March 10, 2017 Looking for a new job can be nerve-wracking. Whether you’re unemployed and need to find something fast, or you’re unhappy with your current position and looking for something new and better, the process of searching, applying, interviewing, and waiting can create all sorts of … Continue reading 10 Small Things That Can Improve Your Chances of Getting Hired
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
Andrew Medal — February 3, 2017 — February 3, 2017 Time management is a challenge for most professionals these days, from entrepreneurs to interns. For the many businesses now relying on contract workers, it becomes even more pressing, especially if they’re paying an hourly fee. Every minute has a dollar sign attached, so it’s important … Continue reading 6 Tips for Getting the Most Out of Freelancers
Mark Emerson — February 2, 2017 Follow @gothamCulture— February 2, 2017 With the start of the new year behind us, now is a great time to get your house in order from an operations viewpoint. You still need to do all the usual tasks (close the books, update payroll and 401K information, etc.), but should … Continue reading Getting Your Operations House in Order for the New Year
Tamara Weintraub — January 27, 2017 Follow @tamweintraub— January 27, 2017 Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is … Continue reading Better Lead Generation: Getting More Search Traffic with SEO
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
