Tag Archives: Getting

Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. Brian Smith on November 14, 2016   There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really … Continue reading Getting a clearer picture of local marketing attribution →

Google Says: Good Luck Getting Consumers’ Attention

by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

Getting Foot Traffic From Facebook Ads (And Tracking It Too)

Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too) →

3-Step Linkedin Secret Sauce To Getting Booked As A Speaker

Warren Knight — November 11, 2016 Follow @warrenknight— November 11, 2016 WOULDN’T IT BE GREAT IF YOU COULD GENERATE UP TO 64% OF YOUR WEBSITE REFERRAL TRAFFIC JUST FROM LINKEDIN? Having a successful LinkedIn profile does not happen overnight; I know because it has taken me years to achieve a 6-figure income from speaking opportunities … Continue reading 3-Step Linkedin Secret Sauce To Getting Booked As A Speaker →

The One Thing Millennials Want Most At Work (And Aren’t Getting)

Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company then those who are unsatisfied. … Continue reading The One Thing Millennials Want Most At Work (And Aren’t Getting) →