With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails
John Nemo — November 29, 2016 Follow @JohnNemoPR— November 29, 2016 LinkedIn recently revealed a few specific ways you can get noticed and generate more leads on the platform. Here’s how to take advantage.Creating (and sharing) valuable, free content with a targeted, niche audience is the price you must pay in order to buy a … Continue reading The Secret to Getting Noticed on LinkedIn
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower
Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising
Greg Cawood — November 14, 2016 Follow @iqnection— November 14, 2016 We believe in the value of blogging. If we didn’t, this post wouldn’t be here. Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are … Continue reading Blog Maximization: Getting the Most Traction When You Post
Monica Orrigo — November 14, 2016 — November 14, 2016 Here’s a mind-blowing bit of information. In 2016, mobile commerce sales in the US will total $ 123 billion by the end of this year. This reflects a 39% increase from last year (and a 95% jump in 2014). Clearly, more and more people are … Continue reading eCommerce and mCommerce: A Big Deal That’s Getting Bigger
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. Brian Smith on November 14, 2016 There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really … Continue reading Getting a clearer picture of local marketing attribution
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too)
Warren Knight — November 11, 2016 Follow @warrenknight— November 11, 2016 WOULDN’T IT BE GREAT IF YOU COULD GENERATE UP TO 64% OF YOUR WEBSITE REFERRAL TRAFFIC JUST FROM LINKEDIN? Having a successful LinkedIn profile does not happen overnight; I know because it has taken me years to achieve a 6-figure income from speaking opportunities … Continue reading 3-Step Linkedin Secret Sauce To Getting Booked As A Speaker
