LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes. Laura Collins on June 2, 2017 at 10:12 am Since its launch in 2003, LinkedIn has completely revolutionized professional networking. I often wonder how recruiters, … Continue reading Finally getting (Linked)In on the retargeting action
Kaylee Riley — May 31, 2017 — May 31, 2017 Your current clients are extremely important. They’re already paying you for products and services. And, they are likely happy with your offerings, especially if they’ve been long-term customers. If you aren’t marketing to existing customers, you’re missing an easy, low-cost source of making more sales. … Continue reading 7 Steps to Getting More Business from Existing Clients
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience. Andrea Lehr on May 24, 2017 We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them … Continue reading Not getting what you want from your outreach emails? Follow these 10 steps.
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Nick Iyengar on May 23, 2017 Generating a return on your investment in analytics initiatives can seem like a tall … Continue reading Getting ahead of the game with predictive analytics
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Aashish Sharma — May 4, 2017 Follow @ineedseo— May 4, 2017 The business landscape in this day and age is one that is based on the principles of maximizing output while minimizing effort and time. This sounds like an amazing scenario, at least on paper. Actually accomplishing this though, is not quite as easy, as … Continue reading 6 Tips on Getting the Most Suitable Workforce That Will Meet Your Business Needs
Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Sahail Ashraf — April 10, 2017 Follow @Talcontent— April 10, 2017 Social media technology is infamous for being just one step ahead of the competition when it comes to marketing. There always seems to be a new tool or strategy to try, a new direction for agencies to go in. Instagram is no different, and … Continue reading Multiple Images on Instagram Posts and Getting Them Right
Darnelle O’Brien — April 3, 2017 Follow @thekissagency— April 3, 2017 Your website has all the bells and whistles and you’ve even made an investment in online advertising, so why are you attracting the wrong kind of traffic, or worse: no traffic at all? 1. Luck lustre content Give users a reason to keep coming … Continue reading 4 Reasons You’re Not Getting Enough Website Traffic
John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature
