By Jake Baadsgaard, Published October 29, 2014 Two Key Acronyms to Keep in Mind When it comes to lead generation and search engine marketing, you need to remember two key acronyms: KISS – Keep it Simple Stupid: and SEO – Search Engine Optimization Less is More It’s also important to take note, when designing a … Continue reading The Key Ingredients To A Great Lead Generation Form
By Wolfram van Wezel, Published October 29, 2014 The Early Bird Gets The Lead In my last post, The Secret of Lead Generation for the Complex Sale — Part 1, I told a tale about two different sales approaches. One salesperson works like a sprinter, looking for a fast sales cycle and a quick close. … Continue reading The Secret Of Lead Generation For The Complex Sale — Part 2
By Bob Hutchins, Published October 28, 2014 “Lead generation” is the kind of term that makes marketers light up… … and everyone else’s eyes glaze over. If you have a passionate, talented sales and marketing person on your team, then you can probably disregard this post. They’ve likely got you covered. But, if you’re like … Continue reading 7 DIY Lead Generation Tools Every Business Should Use
By Lawrence Anderson, Published October 26, 2014 When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic … Continue reading Privacy and Lead Generation – You Are Never Alone
By Matt Ford, Published October 24, 2014 It’s easy to believe that quality is better than quantity when it comes to lead generation. Usually, it’s because the quantity, despite great numbers, ultimately create less value compared to a single, quality lead. It’s also based on the assumption that you can’t have both or at least … Continue reading Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
By Amber Kemmis, Published October 23, 2014 The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine if they will buy from you again. In recent years, we’ve seen the buying process have a significant effect on qualified lead generation. To … Continue reading How Does the Buying Process Affect Qualified Lead Generation?
By Larry Kim, Published October 17, 2014 I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue … Continue reading 6 Lead Generation Strategies From Fast-Growing Startups
by Laurie Sullivan, October 6, 2014, Real estate professionals typically have a basic understanding of search engine optimization. Among the 342 North American real-estate agents and brokers participating in a survey, 83% believe SEO offers the most important source for online lead generation, but only 4.9% said they generate referrals by optimizing content. It’s … Continue reading SEO Gets Overlooked As Lead Generation Tool
To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
