By Jake Baadsgaard, Published October 29, 2014
Two Key Acronyms to Keep in Mind
When it comes to lead generation and search engine marketing, you need to remember two key acronyms:
- KISS – Keep it Simple Stupid: and
- SEO – Search Engine Optimization
Less is More
It’s also important to take note, when designing a lead form that, philosophically and practically, “less is more.” Using SEO and key words to direct people to the lead form landing page is the first step you want to take in attracting prospects. By the time they land on your page, you want to ensure the form is easy to complete and will make it possible for you to develop a sizable opt-in client base.
Make It Easy to Sign Onboard
You may have a great website and landing page, but in order to get people to become your customers, you must also make it easy for them to sign onboard with you and your company.
Write Compelling Copy
The basis for getting people to fill out the form is to write compelling copy in the first place. How you present yourself is essential in introducing the benefits of your service or product. These advantages contribute to writing a CTA or call to action that will convince visitors to sign up.
Incorporate Testimonials into the Lead Generation Copy
Lead page copy should introduce you and your business as being an expert resource. Include testimonials to add to your credibility. The copy that leads to the lead generation form on the landing page then should provide the kind of details that will promote site visitors to want to provide their contact details for further interaction and contact
Purchase a Domain for Your Landing Page
Support your search engine marketing campaign by purchasing a domain name that fits in nicely with what your business is offering. Some host providers offer domain names when you buy their services.
Secure the Services of a List Management Company to Increase Your Contacts
Once you have your lead page copy written and your domain and web hosting into place, you can build your lead generation page. If you want to regularly send a newsletter, you may want to think about utilizing the service of a list management company. By doing so, you can add to your contact base.
Market Your Lead Generation Page
Market your lead generation page by adding the domain name on your off-line and online marketing brochures and materials. Include the web address in your e-mail signature and on advertising brochures and business cards.
Make the Form Super Simple to Fill Out
Again, the lead generation form should provide a CTA that makes it easy to fill the form out. For example, it might say – “Don’t Wait! Now’s the Time to Learn more about this Amazing Product Line! Add a clearly marked space for the name, e-mail address and phone contact.” Don’t make the form too long. Design it so it can be filled out in 15 seconds or less.
Follow Up Immediately
Once the leads start coming in, follow up on them right away. Deliver your offer and supplement the information with further details. Add lead info on your future online and off-line correspondence to increase the chances for more sales.
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