Privacy and Lead Generation – You Are Never Alone

By , Published October 26, 2014

When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic tone of ‘dystopia.’

Don’t get me wrong, I’m sincerely impressed by the possibility of biotechnological cures and implantables being the next step after the wearable craze. But when you throw in that Orwellian subtext, it’s often the same old objections that (oddly enough) constrict your lead generation campaign.

Privacy and Lead Generation – You Are Never Alone image police iphone 608x341.jpg 300x168I’ve discussed this topic more than just a few times on this blog (and perhaps twice as much on other forums). It’s starting to feel like an undead horse people keep raising up just for the sake of beating it.

But you know, maybe it’s about time everyone in the tech industry listened to the music. This is never going to go away. No matter what policy’ll you’ll make or whatever new security innovation you’ll promise, someone, somewhere is going to bring this up. Here’s how:

  • You’re not dealing with just one threat – It seems like in spite of Apple’s own best efforts, there are others out there who openly defy its attempts to secure its devices. (Cops included.) What this points to is that there isn’t only one source of threat to your data. Like legion, there are many.
  • Technology’s own Darwinism – Online security is unusually similar to the biological battles taking place in human beings everyday. Viruses and immune systems alike are adapting everyday to outdo each other. It’s been like that since the dawn of time. Why should it be any different when it comes to their counterparts in online security?
  • It helps you improve – But because of the previous point, there is an upside. You’ll always be on high alert but this can drive your innovations. Privacy won’t die so long as there are people who’ll defend it and those who defend it will be there so long as there’s threats.

In short, the issue should never really stay as a debate between you and a single prospect. It’s a complex issue that goes beyond how well you can secure their information or your own organization’s tech policies.


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