To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content. But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other … Continue reading Lead Generation Tips – Dealing with the Social Craziness
Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures
A B2B website will always take up a large proportion of a marketing budget and for good reason. It’s crucial that sufficient resources are invested into a site that is geared to improve lead generation. First impressions count, a site visitor only offers a 3 – 7 second window to get their attention before bouncing off-page and … Continue reading Best Practices For Great B2B Website Lead Generation
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. However, just having a blog is not enough. That is like an unlit fuse. So while there are a growing number of companies with blogs, many tend … Continue reading The 5 “Must Haves” To Ignite A Lead Generation Blog
You’ve all heard it before. The B2B buying process isn’t always as emotionally distant as its made out. And yet, that too is an ironic demonstration of perception being more prevalent than technical fact. Often times, lead generation campaigns are geared towards combating this. For instance, call scripts are designed to handle objections that dispute … Continue reading Lead Generation Tips – Perception VS Technical Facts
At this present time, the trend across the board is changing your traditional media to evolving interactive media. Search engine optimization (SEO) is one of the recognizable trends today. Is your business firm presently doing everything it can to use effective search engine optimization campaign? If you are still unsure, these are five ways your … Continue reading Lead Generation- Seo And Sem Tips
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email before it allows you a copy of their whitepaper. The key here, of course, is obtaining your email, an easy and surefire way … Continue reading Social Media Lead Generation: Opening the Gate for Gated Content
