Category Archives: Marketing Predictions

Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage

 April 07, 2026 Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage  BY María José Gutierrez Chavez Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, … Continue reading Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage

Gibraltar Bets on Prediction Markets to Diversify Economy

Gibraltar Bets on Prediction Markets to Diversify Economy Paul McNally     Gibraltar has taken a notable step toward reshaping its digital economy, issuing its first-ever license to a prediction markets operator amid pressure on its core online gambling sector. Authorities approved the license for Predict Street Ltd on March 26, formally adding the company … Continue reading Gibraltar Bets on Prediction Markets to Diversify Economy

Iowa Senate passes bill regulating and taxing fast growing prediction markets

Iowa Senate passes bill regulating and taxing fast growing prediction markets Suswati Basu     The Iowa Senate has signed off on a bill that would bring new rules and taxes to a fast-expanding corner of finance often called prediction markets. Lawmakers approved Senate File 2470 on Tuesday (March 31), making it the first time … Continue reading Iowa Senate passes bill regulating and taxing fast growing prediction markets

CFTC and DOJ sue states over prediction markets regulation dispute

CFTC and DOJ sue states over prediction markets regulation dispute Suswati Basu     Federal regulators have taken Arizona, Illinois, and Connecticut to court, opening a new front in the fight over so-called event contracts and who gets to regulate them. The Commodity Futures Trading Commission, joined by the United States, filed lawsuits in federal … Continue reading CFTC and DOJ sue states over prediction markets regulation dispute

MLB and CFTC strike integrity pact as league taps Polymarket for prediction markets

MLB and CFTC strike integrity pact as league taps Polymarket for prediction markets Suswati Basu     Major League Baseball (MLB) has teamed up with the US Commodity Futures Trading Commission (CFTC) in a new effort to keep a close watch on the booming world of sports prediction markets, according to a release from the … Continue reading MLB and CFTC strike integrity pact as league taps Polymarket for prediction markets

Prediction market ads surge as March Madness betting hits record levels

Prediction market ads surge as March Madness betting hits record levels Suswati Basu     Legal sports wagering in the United States keeps expanding as the NCAA basketball tournaments approach, but the industry’s main trade group says a new wave of prediction market advertising could complicate oversight and weaken consumer protections. Fresh estimates from the … Continue reading Prediction market ads surge as March Madness betting hits record levels

Kalshi sues Iowa officials claiming federal authority over prediction market contracts

Kalshi sues Iowa officials claiming federal authority over prediction market contracts Suswati Basu     A federally regulated prediction market is taking Iowa officials to court, arguing the state is threatening to crack down on trading activity that federal law already oversees. Kalshi, a New York–based derivatives exchange, filed a complaint in the U.S. District … Continue reading Kalshi sues Iowa officials claiming federal authority over prediction market contracts

Jake Paul’s Betr partners with Polymarket to launch prediction markets inside app

Jake Paul’s Betr partners with Polymarket to launch prediction markets inside app Suswati Basu     Jake Paul’s betting platform Betr is getting ready to add prediction markets to its growing list of gaming products through a new partnership with Polymarket. The deal sets the stage for users to begin trading contracts tied to real-world … Continue reading Jake Paul’s Betr partners with Polymarket to launch prediction markets inside app

CFTC signals new guidance for prediction markets as legal fight with states intensifies

CFTC signals new guidance for prediction markets as legal fight with states intensifies Suswati Basu News Editor   The U.S. derivatives regulator is preparing new guidance and a formal rulemaking process for prediction markets, as the debate over whether such platforms resemble financial exchanges or gambling continues to escalate. Speaking at a Milken Institute event, … Continue reading CFTC signals new guidance for prediction markets as legal fight with states intensifies

From Trading Places to war markets: how insider trading slipped into prediction platforms

From Trading Places to war markets: how insider trading slipped into prediction platforms Suswati Basu     In the 1983 film Trading Places, two wealthy brothers set out to rig the commodities market by getting their hands on a secret government crop report. Eddie Murphy’s character uses that stolen preview to trade ahead of everyone … Continue reading From Trading Places to war markets: how insider trading slipped into prediction platforms