Lawrence Anderson December 2, 2014 What do gamification and storytelling have in common? Well, they’re both trending new ways to reshape your current lead generation setup. Whether it’s the blog says gamification is shaping up modern marketing or the content marketer explaining the value of storytelling, there’s no questioning the popularity of these two … Continue reading Create A Quest Out With Your Lead Generation Strategy
Michael Becker November 23, 2014 I remember little from “Genetics and Evolution 101” in the way of genealogy, heredity, or how the homo sapien has biologically progressed. Yet I learned a miraculous amount about how our society is programmed. My professor got the big picture. Though he dulled the rest of the class to sleep every class … Continue reading Marketing to Mobile-Addicted Generation Y and Z
Brooke Oliveri November 22, 2014 When it comes down to it, all marketing tactics have one common goal: getting more business. And, why not? Customers are what keep businesses alive and successful. This is why lead generation is a pretty big deal. As Caroline tells us, it’s all about targeting prospects, turning them into … Continue reading PPC and Lead Generation: Two Peas in a Marketing Pod
Lee Anne Wimberly November 22, 2014 The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. … Continue reading 3 Key Elements To An Effective Demand Generation Strategy Kick-Off
Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation
By Trent Dyrsmid, Published November 14, 2014 Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to generate leads (93%, according to a recent survey by the Content Marketing Institute). And that number … Continue reading How To Find Your Next Client Online: Top Strategies For B2B Lead Generation
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
By David Dodd, Published November 12, 2014 Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales environment, the most significant of which has been the emergence of empowered buyers. Business buyers now have easy access to a … Continue reading Should Marketing or Sales Take the Lead in Lead Generation?
By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
By Lawrence Anderson, Published November 4, 2014 Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it. So here’s a much closer look into the finer points of a personal brand … Continue reading How Your Lead Generation Campaign Can Persist With Personal Branding
